Senior Client & Growth Marketing Manager

Our client in the UK is looking for a Senior Client Growth & Marketing Manager to take ownership of a portfolio of key event partners and help them grow. This is not a traditional account management role. They need someone who can combine senior client ownership, commercial thinking, growth marketing and hands-on delivery.

The right person will become a genuine extension of our clients' teams: understand their business, identify the biggest opportunities, build a clear growth plan and make sure it gets delivered. They should also be comfortable getting hands-on when needed - writing an email campaign, developing messaging, creating content or shaping a promotion rather than always relying on another team member to execute.

Key responsibilities

• Own senior relationships with a portfolio of clients.
• Develop and deliver growth strategies designed to increase registrations and event revenue.
• Analyse event performance and identify the biggest commercial opportunities.
• Plan campaigns across email, CRM, social, content, pricing, referrals, partnerships and participant reactivation.
• Produce marketing content and copy directly when required.
• Develop campaign concepts, messaging and promotional ideas.
• Brief and work with creative, product and technology teams to deliver client initiatives.
• Lead new clients through onboarding and establish clear plans, responsibilities and expectations.
• Track registrations, revenue and year-on-year growth, adapting plans where performance is behind target.
• Prioritise activity based on commercial impact rather than simply responding to client requests.
• Challenge clients constructively when there is a better approach.
• Act as the central point between the client and the wider team.

Requirements

• Someone with a combination of client leadership, marketing ability and commercial judgement.
• Experience in an agency, growth marketing, events, consumer marketing or similar environment and should be comfortable moving between strategy and execution.
• An experienced client or account lead, comfortable with senior stakeholders.
• Commercially minded and confident working with revenue and performance data.
• A strong marketer with a good understanding of what drives consumer behaviour and conversion.
• An excellent writer capable of producing compelling email, social and web copy.
• Creatively minded with strong judgement around campaigns, messaging and content.
• Highly proactive and able to identify opportunities without waiting for direction.
• Comfortable challenging clients and holding them accountable.
• Highly organised and capable of managing several complex accounts.