Senior Content Writer

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your role

• Develop and implement integrated content strategies across social media, PR, and digital platforms to amplify Capgemini India’s brand voice and support marketing, branding, and business goals.

• Take a consultative approach, guiding stakeholders toward strategic content solutions.

• Create engaging, share-worthy content (social posts, blogs, etc.) that enhances brand reputation and visibility.

• Craft high-impact branding materials, including award submissions, aligned with Capgemini’s messaging framework.

• Lead employer branding initiatives, showcasing culture, values, and employee stories across channels.

• Develop thought leadership and LinkedIn content for senior executives, positioning them as industry leaders.

• Write and optimize campaign landing pages and website content, ensuring SEO alignment and brand consistency.

• Edit and proofread all content to maintain clarity, tone, and adherence to brand guidelines.

• Collaborate with cross-functional teams to deliver integrated, visually compelling campaigns.

• Monitor trends and performance metrics to refine content strategies and drive innovation.

• Manage content workflows and agency coordination to ensure timely, high-quality delivery.

Your Profile

• 6–10 years of content writing experience with focus on social media, PR, and branding.

• Skilled in content strategy, editorial planning, and multi-channel campaigns.

• Strong writing, editing, and storytelling across formats (social, video, web).

• Well-versed in SEO, analytics, and content performance tracking.

• Creative thinker with ability to simplify complex topics for diverse audiences.

• Experienced in working with cross-functional teams and managing projects.

• Works independently with strong time management and ownership.

• Familiar with communication tools, CRM, and Gen AI platforms.

• Holds a Bachelor's in Marketing/Communications; advanced certifications a plus.

• Excellent English proficiency; additional languages are an advantage.