Senior Copywriter
- Compensation
- Not disclosed
- Location
- Remote
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- BA or higher in English, Journalism, or communications-related field.
- 5-7 years’ directly related experience.
Nice to have
- 5-7+ years’ experience writing for an ad agency or in-house creative/marketing department; 3+ years’ experience writing for healthcare, pharmaceuticals, medical devices, and injectables (specifically
- Filler product experience preferred.
- A strong portfolio showing fresh creative writing skills that includes integrated B2B and B2B2C creative campaigns for HCPs and patients.
- Expert in MS Office applications: Outlook, Teams, Word, PowerPoint, and Excel.
- Previous experience running projects through project management platforms like Monday.com, Asana, or Social Bridge.
- Previous experience with routing platforms like Ziflow; ability to respond to comments in real-time and resolve issues with internal team and brand partners.
- Familiarity with Figma.
Full description
Job Summary:
Reporting to the Creative Studio Director, the Senior Copywriter will write content and help develop concepts for their assigned brand(s). The position is 100% hands-on and involves taking projects from creative brief to on-strategy creatively fresh execution with their art/design partner. While detailed-oriented and able to craft clear, concise copy, the Senior Copywriter will also bring strategic insights and best practices per media to their work, emerging as a content expert for the team and brand partners.
Reporting to:** Director, Creative
Location: Remote
Responsibilities/Essential Duties:**
- Write content in good form (clear of errors, grammatically correct, concise with necessary legal and safety requirements) for social, print, digital, video and events.
- Take direction from the Associate Creative Director, Copy to refine and elevate their work.
- Partner with a designer, art director, motion graphics designer, or video editor on projects. Understands creative strategy for each piece; can envision the space that content will live in (specs, multiple pages, several frames, etc.), and knows how to bucket content with art suggestions for an effective story flow.
- Transform marketing messages and strategies into well-crafted copy that’s optimized for each channel (social, in-office, rep-delivered, email).
- Help concept cross-channel campaigns and programs with the creative team that are on-strategy, on-brief, and on-brand.
- Reference and annotate materials for PRC/MLR review with minimal intervention from supervisor.
- Attend and participate in PRC/MLR meetings, providing helpful suggestions and negotiations.
- Help write and maintain Brand Core Claims documents under the supervision of the ACD, Copy and Copy Editor/Proofreader.
- Brainstorm names for programs and promotions.
- Proactively manage their workload and communicate with team about projects.
- Showcase an always-on curiosity and stays up-to-date on healthcare industry trends.
- Develop content expertise, demonstrating insights into the product science, product differentiation, audiences, and category (medical aesthetics, skincare, beauty, and competitive products).
- Effectively present work to internal team and brand partners; able to think quickly to respond to feedback and suggestions.
- Ability to onboard other brands outside lead brand to support ACD, Copy with projects, as needed.