Senior Copywriter

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

We are seeking an experienced senior copywriter with the ability to uphold enterprise-wide adherence to brand guidelines across multiple channels, while engaging marketing and sales copy for a variety of audiences across multiple channels. The ideal candidate is not only a strong writer, editor, and proofreader, but a collaborative team member who is a creative and independent thinker, highly organized, and able to balance multiple priorities while adapting content across diverse product lines.

This position will be part of the in-house creative team supporting a diverse range of WorldStrides products. The role may be fully remote or based in one of our offices located in Charlottesville, VA; Vienna, VA; Austin, TX; or San Diego, CA.

Responsibilities:

• Craft engaging marketing content to support key company initiatives across multiple channels, including email, digital and print advertising, social media, video, and both B2B and B2C communications

• Develop compelling long-form content, including business reports, thought leadership pieces, industry reports, and in-depth website content, translating complex information into clear, engaging narratives for diverse audiences

• Collaborate closely with partner designers and videographers to ideate and execute compelling creative work that elevates brand and campaign awareness while maintaining brand language standards

• Serve as the SME for branding and language inquiries across the organization

• Maintain a comprehensive understanding of the company's audiences, services, products, and marketsPartner with internal stakeholders to ensure creative work aligns with business goals and messaging objectives, and take ownership of the accuracy, consistency, and quality of all marketing collateral

Qualifications:

• Bachelor’s degree from an accredited university, along with 5–8 years of professional experience

• Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels

• Demonstrated experience developing and structuring long-form content, including business reports, industry or research-based reports, thought leadership, and in-depth website content