RZ HR Studio
Senior Creative Strategist
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years in creative strategy, DTC/eCommerce, direct-response, or performance marketing.
- Experience in health, supplements, pain, or wellness.
- Strong creative direction and copywriting skills.
- Understanding of customer psychology and direct-response principles.
- Ability to develop compelling hooks, angles, and ad concepts.
- Strong research, communication, and organizational skills.
- Comfortable working independently and taking ownership.
- Able to work within European or Asian time zones.
- Must commit exclusively to the company.
Nice to have
- Experience with 7–8 figure DTC/eCommerce brands.
- Experience with UGC, VSLs, advertorials, or direct-response creative.
- Experience with AI creative tools.
- Experience working with media buyers or performance marketers.
- Portfolio showing strong creative work and multiple 3–5 minute VSL samples.
Full description
Senior Creative Strategist – DTC Health & Wellness
Build creative strategies that turn customer insights into ads that drive growth.
What You’ll Get
- High-impact role inside a fast-growing DTC health & wellness brand.
- $7K–$12K/month with additional performance-based compensation.
- Significant ownership over creative strategy and direction.
- Work alongside video editors, a graphic designer, and UGC Manager.
- Opportunity to influence creative from research and ideation through execution.
About the Role
We’re looking for a Senior Creative Strategist who can do more than write scripts.
You’ll own the development of ad concepts, hooks, angles, messaging, and creative direction, using customer research and performance data to identify what should be tested next.
The ideal candidate is a strong direct-response creative thinker who understands DTC advertising and can turn insights into high-quality, testable creative.
What You’ll Do
- Develop creative strategies, concepts, hooks, angles, and messaging for paid social.
- Produce 5 video and 5 image concepts per week.
- Conduct customer, competitor, and market research.
- Develop briefs and scripts for UGC creators, editors, and designers.
- Analyze creative performance and guide testing and iteration.
- Collaborate with the creative team and marketing stakeholders.
- Develop creative for Meta, TikTok, YouTube, and other paid channels.
What We’re Looking For
- 3+ years in creative strategy, DTC/eCommerce, direct-response, or performance marketing.
- Experience in health, supplements, pain, or wellness.
- Strong creative direction and copywriting skills.
- Understanding of customer psychology and direct-response principles.
- Ability to develop compelling hooks, angles, and ad concepts.
- Strong research, communication, and organizational skills.
- Comfortable working independently and taking ownership.
- Able to work within European or Asian time zones.
- Must commit exclusively to the company.
Bonus
- Experience with 7–8 figure DTC/eCommerce brands.
- Experience with UGC, VSLs, advertorials, or direct-response creative.
- Experience with AI creative tools.