Senior Data Analyst (Strategy)
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Data analytics
- Posted
Skills
Must have
- 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning.
- Strong understanding of digital customer journeys and lifecycle marketing strategies.
- Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).
- Familiarity with data visualization tools (e.g., Tableau, DOMO)
- Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies.
- Experience in SQL or similar tools to support analysis and audience logic validation.
- Experience interpreting marketing goals and translating them into audience design and segmentation logic.
- Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks.
- Background in B2C sectors such as retail, eCommerce, or subscription services preferred
Full description
ABOUT US
At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes.
Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services.
With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't.
We are currently looking for a Senior Data Analyst (Strategy) to join our team. The working hours for this position is in Pacific time (9:00 am to 6:00 pm).Responsibilities
- Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives.
- Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting.
- Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data.
- Define audience use cases across channels including email, paid media, on-site personalization, and app messaging.
- Support experimentation strategies through strategic audience design (e.g., test vs. control groups).
- Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis.
- Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage.
- Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery.
- Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA).
- Adhere to company information security policies and complete required security awareness training
Qualifications
- 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning.
- Strong understanding of digital customer journeys and lifecycle marketing strategies.
- Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).