Athelas
Senior Demand Generation Manager
- Compensation
- $120K–$140K / yr
- Location
- Mountain View, CA, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Full description
- At Commure, we are building technology to simplify healthcare for patients, providers, and administrators. We’re looking for a Senior Manager of Demand Generation to turn our account fit and intent data into campaigns that generate enterprise pipeline, both from new accounts and from expansion within our existing customer base
- This person will own B2B paid media, campaigns, campaign operations, the lead lifecycle, and funnel measurement for our enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator, and report directly to the Head of Enterprise Marketing
- This is a senior, high-impact role for an AI-first marketer with deep B2B paid media experience who can turn Commure’s brand narrative into paid programs that build awareness and pipeline with enterprise healthcare buyers
- You’ll be equally comfortable building a HubSpot workflow, writing a campaign brief that rallies the team, and presenting results to sales leadership. You’ll use AI to move faster than a traditional demand gen function, and you’ll help the rest of the team do the same
- Own Commure’s enterprise paid media strategy, budget, and channel mix across LinkedIn, Google, ABM, and programmatic, with spend tied to pipeline and revenue targets
- Partner with brand and content to turn our positioning into paid creative, offers, and multi-touch storylines that tell Commure’s story consistently to health system and enterprise buyers
- Run account-based paid programs against our fit and intent model, coordinated with SDR outreach and sales plays
- Direct agency and platform partners, and test creative, audience, and offer to improve cost per opportunity and pipeline per dollar
- Report paid performance on pipeline, account engagement, and brand lift so leadership can see how spend builds both demand and awareness
- Build and run integrated campaigns and account plays against our fit and intent model, prioritizing the accounts most likely to convert
- Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell across our existing customers
- Lead each campaign end to end with a clear brief and timeline, bringing content, brand, web, social, events, and sales along from kickoff to results readout
- Own the webinar calendar and direct mail programs
- Partner with our Events Manager on the pre-show and post-show motion, including attendee list enrichment, list loading, and follow-up plays
- Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable
- Optimize lead and account scoring, lifecycle stages, and routing logic, partnering with Revenue Operations on implementation
- Build email nurture series and design the handoffs between marketing nurture, sales nurture, and SDR follow-up
- Own lead and opportunity attribution and report on funnel performance from first touch through closed-won, for both new business and expansion
- Test, measure, and optimize conversion at every stage, and turn results into clear recommendations
- Partner with the SDR team on scripting, sequences, and activity plans so follow-up matches each campaign
- Train sales and SDR teams on campaigns and lead handling, and hold teams to agreed follow-up SLAs
- Serve as marketing’s expert HubSpot power user, working with Revenue Operations to expand what our stack can do
- Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds, and help the team adopt AI workflows that save time
- A track record of scoring, nurture, and ABM programs that drove measurable pipeline
- Hands-on expertise running B2B paid programs across LinkedIn Ads, Google Ads, and ABM or programmatic platforms such as 6sense or Demandbase, including audience strategy, creative testing, and budget pacing
- 7+ years in B2B demand generation, including 3+ years owning paid media programs and budgets
- Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce
- Strong project management, writing, and presentation skills
- Proven experience using AI to build or scale marketing workflows
- Healthcare experience is a bonus
- A portfolio of paid campaigns that carried a brand narrative to enterprise buyers and moved both awareness and pipeline