Senior Demand Generation Manager

Curious Minds. Bold Ideas. Extraordinary Impact.

We're transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We'll build what's next — together.

Essential Functions:

• Develop and execute demand generation campaigns through direct lead generation channels, including email, webinars, nurture programs, and ABM, aligned to marketing strategy that supports company, sales, and regional teams in achieving revenue and pipeline goals across NA, EMEA, and APAC

• Lead deliverables across the marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions

• Own email, webinar, and nurture program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution

• Partner closely with the paid media team to align direct channel programs with paid campaigns, ensuring a cohesive, integrated experience for prospects across every touchpoint

• Collaborate with content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions

• Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQLs, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals across geographies

• Continually optimize direct channel programs for conversion and lead quality, making tactical adjustments to targeting, segmentation, cadence, and creative based on performance data

• Own campaign performance measurement across direct channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time

• Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making

• Lead regional demand program execution following awareness handoff, ensuring global consistency and on-time delivery while enabling regional customization

Minimum Requirements

• Undergraduate degree and 5+ years of related professional experience

• Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth

• Deep expertise in direct lead generation channels, including email marketing, webinars, lead nurturing, and account-based marketing

• Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results