Senior Digital Marketing & Creative Specialist

**SUMMARY
**This hands-on role combines creative design, website management, digital marketing, SEO/SEM/AEO, marketing automation, and integrated campaign execution to drive brand awareness, demand generation, pipeline, and revenue growth initiatives.

The ideal candidate is equal parts creative thinker, digital marketer, and problem solver. They can take an initiative from concept to execution, developing creative, building digital experiences, launching campaigns, and using performance data to continuously optimize results. This role will support the company's brand evolution, go-to-market initiatives, product launches, thought leadership, events, sales enablement, and demand generation programs.

We're looking for someone who understands how creative, digital experiences, search, automation, and campaign execution work together to generate measurable B2B marketing results. The ideal candidate is comfortable moving between creative and analytical work, whether designing campaign assets, building a landing page, launching a HubSpot nurture, optimizing search performance, or analyzing why a campaign isn't converting. Above all, we're looking for a self-starter who takes ownership, moves projects forward, balances creative quality with business impact, and can independently execute from concept through results.

RESPONSIBILITIES

• Creative Design & Brand Execution

• Design high-quality digital and print assets, including campaign creative, digital ads, sales collateral, event materials, social graphics, email templates, presentations, product sheets, case studies, infographics, and website visuals.

• Translate marketing concepts and messaging into compelling creative designed for specific audiences and channels.

• Maintain consistent application of company’s brand standards across marketing and sales materials.

• Help evolve and maintain the company's visual identity, templates, and design system.

• Collaborate with marketing, sales, leadership, and subject matter experts to bring campaigns and stories to life.

• Website & Digital Experience

• Manage and maintain the company's website, including pages, content, forms, navigation, imagery, CTAs, and campaign landing pages.

• Build and optimize website and landing page experiences that support engagement and lead conversion.

• Improve website performance through SEO, user experience, conversion rate optimization (CRO), and A/B testing.

• Monitor website health and performance, troubleshoot routine issues, and coordinate more complex development needs with internal or external resources.