Senior Director of Product P2P Marketplace and Platform

You will set the vision, strategy, roadmap, and commercial objectives for a peer-to-peer digital-asset marketplace across APAC. You will lead the development of marketplace and platform capabilities, expand markets and payment methods, build merchant liquidity, improve marketplace economics, and embed trust, fraud prevention, and dispute handling into the product. You will align senior stakeholders, lead launches, track operating performance, and develop product talent as the platform scales.

Responsibilities

• Set the P2P vision, business objectives, and roadmap.
• Prioritize markets, customer segments, and payment methods based on demand, competition, economics, and regulation.
• Develop merchant acquisition, onboarding, incentive, and retention strategies.
• Build dependable liquidity, competitive pricing, and payment-method coverage with commercial and local teams.
• Define fee structures and incentive programs.
• Set commercial targets and improve revenue, transaction costs, and contribution margin.
• Lead product development for matching, escrow, order management, payment confirmation, transaction limits, merchant controls, and dispute handling.
• Build reusable platform capabilities and integration requirements for multiple products.
• Define transaction workflows, exception handling, and acceptance criteria.
• Use customer research and transaction data to improve product interfaces and transaction completion.
• Build merchant verification, fraud prevention, dispute resolution, and appeals into the product.
• Lead cross-functional launch planning and establish market operating processes.
• Track liquidity, order completion, time to trade, repeat usage, dispute rates, fraud losses, and platform reliability.
• Align senior stakeholders on priorities and tradeoffs.
• Develop product talent as the platform scales.

Requirements

• Demonstrated experience launching and scaling a crypto P2P marketplace in APAC.
• Senior product leadership experience owning strategy, roadmaps, and measurable commercial outcomes.
• Understanding of merchant operations, two-sided liquidity, pricing, incentives, and P2P trading economics.
• Knowledge of APAC payment methods, local banking, wallet ecosystems, and market-specific customer behavior.
• Experience building shared platform capabilities for multiple products, channels, or external partners.
• Knowledge of fraud, payment verification, transaction disputes, and financial marketplace operations.
• Technical fluency with APIs, transaction lifecycles, payment integrations, and reliable financial systems.
• Ability to influence senior stakeholders and partner with engineering, product, operations, risk, and commercial teams.