Senior E-Commerce Manager: Paid Social (Performance Marketing)

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.

Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.

Responsibilities

E-Commerce Operations

• Manage the day-to-day operations of all DNAM Brands Shopify Plus websites

• Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns

• Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy

• Ensure all products, collections, and promotional content are launched accurately and on schedule

• Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile

Digital Merchandising & Customer Experience

• Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery

• Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies

• Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints

• Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement

Performance Marketing Support

• Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:

• Meta

• TikTok

• WhatNot

• Instagram

• Google

• Pinterest

• Email & SMS

• Affiliate Marketing

• Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance