Senior Email Marketing Manager. CRM Specialist

We are building and scaling a high-volume, performance-driven newsletter portfolio and we are looking for a Senior Email Marketing Manager to fully own newsletter growth, engagement, retention, and monetization. This is a role for someone who understands newsletters as a revenue channel, not just a publishing task — and who is driven to make ours the best in their categories, beating every competitor on engagement and quality.

You will work closely with writers and designers to ensure every send is optimized for opens, clicks, retention, and revenue while maintaining strong editorial quality. You will also own the part of this that most people get wrong: deliverability.

Your primary mission: own 7 to 10 newsletters to start, drive their engagement and retention to best-in-class levels, and scale the portfolio beyond that as you prove the model. This is an IC role with room to build a team around you as the portfolio grows.

WHAT YOU WILL OWN

Engagement, Retention & Newsletter Performance

Own engagement and retention KPIs — opens, clicks, active subscribers, and revenue.
Own end-to-end newsletter strategy and publishing across an initial portfolio of 7–10 properties.
Continuously optimize subject lines, content, layouts, CTAs, and user journeys based on performance data.
Build retention and re-engagement programs to reduce churn and keep subscribers active.

Deliverability & Sender Reputation

Own deliverability end to end: inbox placement, sender reputation, bounces, complaints, domains, and IP health.
Monitor ISP-level performance and adjust sending, throttling, and segmentation based on data.
Manage domains, IP pools, warm-ups, and SPF/DKIM/DMARC authentication.
Independently diagnose and resolve deliverability issues, including authentication failures, spam traps, blacklisting, and complaints.
Keep cold-email infrastructure fully separate from newsletter sending.

List Health & Segmentation

Own list hygiene, suppression, segmentation, re-engagement, and sunset policies.
Define subscriber-quality thresholds and take action when list health declines.
Ensure the right content reaches the right audience at the right time.

Monetization & Growth

Optimize native newsletter advertising, placements, formats, and messaging for both CTR and revenue.
Track revenue per send and subscriber and use data to improve monetization.
Continuously test new content formats, engagement mechanics, and growth opportunities.
Benchmark competitors and aim to outperform category standards.

Quality, Processes & Scaling

Own editorial, brand, factual, and formatting standards across the portfolio.
Build scalable processes, guidelines, and QA standards as the portfolio grows.
Use AI tools to improve production, QA, and performance analysis.
As the portfolio scales, build and lead a team while maintaining high standards.

WHAT WE ARE LOOKING FOR
Must-have
Strong experience in email marketing with direct ownership of high-volume programs — managing multiple lists or newsletters simultaneously is a requirement, not a bonus(previous sending volume: not less than 100K.)
Deep understanding of email performance metrics: open rate, CTR, retention, conversions, and revenue per send — with engagement and retention as the metrics you optimize for above all
Hands-on deliverability expertise: ISP-level complaint monitoring, IP and domain warm-up, authentication, and inbox placement troubleshooting — strong critical thinking applied to data, not surface-level familiarity
Proven experience managing multiple email campaigns at scale without quality slipping
Some cold email experience, with the discipline to keep cold infrastructure separate from newsletter sending
Strong editorial and layout instincts — formatting, hierarchy, readability — you know what a good send looks like and you can spot what is wrong fast
Strong QA mindset with zero tolerance for broken links, typos, or formatting errors
Excellent English, written and verbal (B2 or above)

Nice to have

Experience with ad monetization, sponsorships, or affiliate content
Experience with platforms like Substack or Ghost
Background in content-led growth or digital publishing
Experience scaling multiple content brands or media products
Familiarity with list validation services such as NeverBounce, ZeroBounce, or similar

What We Offer

Professional Growth
International environment
Career development
Learning resources
High-performing team
Modern tools

Benefits
Competitive salary
Paid vacation
Paid sick leave
Work-life balance
Paid English classes
Multisport card
Team events

Working Environment
Remote or hybrid
Modern Warsaw office
Office perks
Supportive team

We look forward to meeting you!