National University of Singapore
Senior Executive/ Assistant Manager, Digital Media & Communications
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Not specified
- Posted
Skills
Must have
- A recognised degree in Communications, Journalism, Marketing, Digital Media or a related discipline.
- At least 5 years of relevant experience for Senior Executive or 8 years for Manager in digital communications, content management, digital media or a related field.
- Strong writing, editing and storytelling skills, with the ability to communicate complex or technical topics clearly and engagingly.
- Demonstrated experience managing website content, social media channels and digital communications platforms.
- Experience in digital campaign execution, multimedia production and content development across multiple platforms.
- Familiarity with content management systems (CMS), search engine optimisation (SEO), email marketing and digital analytics tools.
- Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines independently.
- Excellent communication and interpersonal skills, with the ability to work effectively with stakeholders across different functions and levels.
- Creative, proactive and detail-oriented, with a hands-on approach to problem-solving and continuous improvement.
- Familiarity with generative AI tools for content development is an advantage. Web development and programming skills are not required.
Full description
About the role
- Develop and deliver high-quality content across digital and print platforms, including the website, social media, videos and campaigns, aligned with the School’s strategic communications priorities.
- Manage the School’s website, social media channels and other digital platforms, ensuring content accuracy, consistency in tone and messaging, and adherence to NUS branding and communications guidelines.
- Research, write and edit engaging content, including research features, news stories, faculty and student profiles, event coverage and institutional announcements, translating complex academic and technical topics into accessible narratives for general and specialist audiences.
- Collaborate with faculty, researchers, students and internal stakeholders to identify and develop stories highlighting the School’s research, impact and community.
- Execute digital campaigns to support the School’s branding, student recruitment, outreach and engagement objectives.
- Coordinate multimedia production, including videos, photography, graphics and other creative assets, working with internal teams, freelancers and external vendors as required.
- Maintain editorial calendars, coordinating content submissions, reviews, approvals and publication schedules to ensure timely delivery.
- Monitor website traffic, social media engagement and campaign performance, using analytics and audience insights to optimise content, storytelling and platform effectiveness.
- Coordinate website maintenance and enhancements with IT teams and external vendors to improve usability, accessibility and user experience.
- Leverage generative AI tools, such as ChatGPT, Claude, DALL·E and Sora, to support content ideation, development and refinement, where appropriate.
- Keep abreast of digital communications trends, emerging content formats and relevant tools to strengthen the School’s digital presence.
- Support other Communications Team initiatives and special projects as assigned.
Qualifications
- A recognised degree in Communications, Journalism, Marketing, Digital Media or a related discipline.
- At least 5 years of relevant experience for Senior Executive or 8 years for Manager in digital communications, content management, digital media or a related field.
- Strong writing, editing and storytelling skills, with the ability to communicate complex or technical topics clearly and engagingly.
- Demonstrated experience managing website content, social media channels and digital communications platforms.
- Experience in digital campaign execution, multimedia production and content development across multiple platforms.