Kate Worthington
Senior Executive: Campaign & Social Media Marketing
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelors degree in Marketing, Communications, Journalism, or a related field
- Fluent in Thai and English (written and spoken)
- 3+ years of hands-on experience in social media marketing, content creation, campaign management, or digital marketing
- Demonstrated ability to craft engaging, on-brand Thai copy across social, ads, CRM, and in-app channels; capable of translating/adapting content from English
- Strong understanding of social media platforms (IG, TikTok, Facebook, X, YouTube Shorts, Threads) and current digital/cultural trends
- Proven experience managing end-to-end 360° campaigns, including briefing, content production, publishing, optimization, and reporting
- Solid skills in influencer/KOL identification, negotiation, and relationship management
- Comfortable working with analytics dashboards (IG/TikTok/Facebook Insights, GA, CRM reports) to evaluate content performance and ROI
- Basic proficiency in content editing tools (e.g., CapCut, Adobe Premiere)
- Excellent project management skills with the ability to balance multiple timelines and stakeholders in a fast-paced environment
- Creative, proactive, trend-aware, and eager to experiment with new formats and ideas
Full description
Location: LV2 Glowfish @ Asoke Tower, Bangkok
Team: Marketing
Reports To: Head of Marketing - dotted line to Regional Marketing Team
Employment Type: Full-time
Start Date: Immediately
Core Mission: Drive brand buzz, viral content, and end-to-end campaign execution across digital channels.
Key ResponsibilitiesContent & Campaigns
- Own monthly content + campaign calendar (Social / Push / CRM / In-App)
- Localize + adapt global campaigns for the Thai market
- Write Thai copy for ads, socials, CRM & captions (tone aligned to brand personality)
- Manage 360° campaign execution (brief shoot publish report)
- Develop communication plans for each campaign (hook, rollout, CTA roadmap)
- Build campaign narratives + creative angles that spark virality
Social Media Management
- Manage multi-platform presence: IG, TikTok, FB, X, YouTube Shorts, Threads
- Create social-first content (static + reels + short-form storytelling)
- Community management (comments, UGC duets, trend-hacking in real time)
- Use analytics dashboards to track performance & content ROI
Influencer & Viral Marketing
- Identify creators (nano macro) to drive awareness & conversion
- Manage seeding, barter, paid collabs, and KOL performance reporting
- Negotiate fees & maintain strong creator relations
- Experiment with viral formats & culture-moment hijacking
Core Expertise
- Social media strategy & content planning
- Creative storytelling + strong Thai copywriting
- Viral content & trend spotting
- Influencer/KOL management & negotiation
- CRM + in-app communication understanding
- Campaign execution end-to-end (brief shoot publish optimize)
- Analytics reading (IG/TikTok/Facebook dashboards, GA, CRM reports)
- Basic editing skills (CapCut/Adobe Premiere preferred)
Qualifications
- Bachelors degree in Marketing, Communications, Journalism, or a related field
- Fluent in Thai and English (written and spoken)
- 3+ years of hands-on experience in social media marketing, content creation, campaign management, or digital marketing
- Demonstrated ability to craft engaging, on-brand Thai copy across social, ads, CRM, and in-app channels; capable of translating/adapting content from English
- Strong understanding of (IG, TikTok, Facebook, X, YouTube Shorts, Threads) and current digital/cultural trends