Senior Executive, Digital Marketing

Job Description – Senior Executive, Digital MarketingCompany: LatentBridge

Experience: 6+ years

Department: Marketing

Reporting to: Head of Marketing

Role Overview

We are looking for a proactive, hands-on Digital Marketing
professional who can independently manage marketing initiatives, take
end-to-end ownership of tasks and ensure timely execution with minimal
supervision.

Key Responsibilities1. CRM & Lead Management

• Manage

HubSpot or similar CRM platforms for marketing lead tracking.

• Maintain

accurate lead records, campaign attribution, engagement tracking and
reports.

• Coordinate

with Sales on lead follow-ups.

2. Digital Campaigns

• Plan

and execute B2B digital marketing, email and lead generation campaigns.

• Manage

campaign content, creatives, landing pages, execution and performance
reporting.

3. LinkedIn & Social Media

• Own

the LinkedIn content calendar and timely publishing.

• Develop

social media creatives using Canva or similar tools.

• Monitor

engagement and ensure brand consistency.

4. Website Management

• Manage

website revamp projects, coordinating with agencies and internal
stakeholders.

• Own

project timelines, content updates, feedback, approvals and deliverables.

5. Events & Webinars

• Coordinate

event and webinar registrations, promotions, logistics and stakeholder
communication.

• Manage

event trackers, attendee follow-ups and lead reporting.

6. Ownership & Execution

• Independently

drive tasks from initiation to completion with minimal supervision.

• Maintain

clear trackers, provide timely updates and escalate risks.

• Ensure

accuracy, accountability and on-time delivery of all assigned activities.

Required Skills & Experience

• 6+

years of B2B digital marketing experience, preferably in IT services, SaaS
or technology.

• Proven

experience managing website revamp projects.

• Hands-on

experience with HubSpot or similar CRM and digital marketing campaigns.

• Strong

LinkedIn content calendar and Canva skills.

• Experience

coordinating B2B events and webinars.

• Excellent

multitasking and project management skills.

• Familiarity

with LinkedIn Sales Navigator, ABM and SEO is an advantage.

Ideal Candidate

A self-starter with strong ownership and execution skills,
who is proactive in communication, follows through without repeated reminders
and consistently delivers high-quality work within deadlines.