Senior Frontend Engineer (Growth & E-commerce)

The role

You will build the storefronts customers shop on and own the measurement mechanisms that tell the business whether they work. You will ship React and Next.js features across our dispensary and brand sites, and you will be the single owner of the analytics implementation, from the dataLayer in our components through Google Tag Manager into GA4 and BigQuery. Technical SEO and our integration with Sweed, the e-commerce and POS platform behind our menus and checkout, are yours too.

You will make sure every tracking code and pixel is installed correctly, captures the data points we target, and sends accurate data to the systems and platforms we rely on, such as Google. Marketing, merchandising and leadership make revenue decisions from that data.

While this position is listed in Chicago, IL, candidates may work remotely, provided they reside in a state where Verano currently has business operations. Remote eligibility is limited to these states and is subject to company approval.

What you will own

• Storefront features. React and Next.js pages and components, built in TypeScript, tested, and accessible to WCAG 2.2 AA.

• Measurement. The tracking plan and every link in the chain: dataLayer events, GTM containers, GA4 properties and the BigQuery export. Maintain data quality across the chain, reconcile GA4 against e-commerce revenue, and build automated checks so releases protect tracking.

• Checkout and pixels. Tracking across our embedded checkout, including attribution and consent, and governance of marketing pixels and tags.

• E-commerce integration. Our Sweed integration: menu and product data, store routing and edge cases, including ongoing API integration work.

• Technical SEO. Structured data, sitemaps, canonicals and crawlability across a large catalog of store, menu and product pages.

• Growth support. Support the Growth team's A/B tests and conversion analysis by implementing test variants and the tracking that measures them.

• New site launches. Launch new sites from our shared codebase, each with its own analytics and content setup.

• Contractors. Direct and review the work of external contractors assigned to frontend and analytics work.

How we work

We run two-week sprints and ship weekly. Stories carry testable acceptance criteria, and done means tests pass, accessibility is verified, analytics events fire and the change is checked on staging. Pull requests stay small and get reviewed the same day. Blockers are raised the day you hit them, and every retro item becomes a ticket with an owner.