Senior Full Stack Engineer, Growth Analytics
Independently scope, build, and maintain a custom marketing funnel analytics dashboard combining Meta Ads, Shopify, and attribution data (Hyros, Google Ads), with AI-powered insights via LLM APIs. Full-stack work with React/Next.js, Node.js/Python, and SQL, deployed on Railway.
- Compensation
- Not disclosed
- Location
- Lahore, Pakistan
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- Not specified
- Category
- Fullstack
- Posted
Skills
Must have
- Strong full-stack development experience with React, Next.js, Node.js, Python, or similar
- Experience building custom analytics dashboards and reporting applications
- Advanced SQL, database architecture, and API integration skills
- Deep understanding of Meta Ads tracking, attribution, and marketing performance data
- Experience working with funnel analytics, conversion events, and customer journeys
- Experience integrating OpenAI or other LLM APIs into applications
- Experience with Railway or comparable deployment infrastructure
- Proven ability to independently scope, architect, and deliver software projects
- Strong communication and problem-solving skills
Nice to have
- DTC, e-commerce, or performance marketing agency experience
- Shopify, Hyros, Google Ads, and Meta Marketing API integrations
- Custom funnel tracking, UTM management, and event-based analytics
- Familiarity with tools such as GA4, Triple Whale, or Funnelish
- AI automation, anomaly detection, and custom business intelligence tools
Full description
About the Role
We're looking for an experienced full-stack developer and technical architect to scope, build, and manage a custom funnel analytics dashboard for our performance marketing operations.
The dashboard will bring together data from Meta Ads, Shopify, attribution platforms, and individual sales funnels to help us understand funnel performance, identify opportunities, and make better marketing decisions.
We need someone who understands both software development and performance marketing data, particularly Meta Ads tracking, attribution, and funnel analytics.
This person must be able to independently scope projects, recommend technical solutions, and own development from planning through deployment.
Key Responsibilities
1. Funnel Dashboard Development
- Build a custom application to track and analyze marketing funnel performance.
- Connect advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout performance.
- Develop dashboards for funnel-level metrics such as traffic, conversion rates, CPA, AOV, ROAS, and revenue.
- Enable filtering and segmentation by campaign, ad set, creative, funnel, product, traffic source, and date range.
- Build reporting to compare different funnels, landing pages, offers, and funnel variations.
- Develop flexible reporting interfaces that allow users to drill into individual funnel performance.
2. Data Integrations & Attribution
- Integrate Meta Ads, Shopify, Hyros, Google Ads, and other relevant data sources.
- Build reliable data pipelines that combine advertising, funnel, and purchase data.
- Understand Meta Marketing API, Pixel, Conversions API (CAPI), UTMs, and event tracking.
- Connect ad-level performance to specific funnels and downstream conversions.
- Troubleshoot attribution discrepancies and ensure accurate reporting.
- Understand the limitations of different attribution models and reporting windows.
3. AI-Powered Funnel Analysis
- Integrate AI models to analyze funnel performance and identify optimization opportunities.
- Automatically identify underperforming funnel stages and conversion drop-offs.
- Analyze performance trends across creatives, audiences, landing pages, and offers.
- Generate AI-powered insights and recommendations based on funnel data.
- Build natural-language reporting capabilities to answer questions about funnel performance.
- Automate performance summaries, anomaly detection, and reporting.
4. Project Scoping & Technical Architecture
- Translate business requirements into technical specifications.