Senior Global Brand Partnership Sales Director

• As the Senior Director, Global Brand Partnership Sales, you will lead the global commercialization of EFG’s flagship properties by building and converting a strong pipeline of international brand partners and securing high-value, multi-million-dollar sponsorship agreements
• Leveraging your senior network across brands and agencies, you will guide partners through the full lifecycle from strategic outreach and concept development to negotiation and closing, while collaborating with internal teams to design bespoke programs that deliver measurable value for partners and drive long-term revenue growth for EFG
• You will lead the charge in monetizing EFG’s premier products— such as IEM, ESL One, DreamHack, and many more global live events—while developing bespoke, 7-8 figure initiatives that captivate our community
• Pipeline & Revenue Growth: Build and aggressively manage a robust pipeline of prospective brand partners. You will leverage your existing C-suite network and EFG’s internal leads to drive high-value, pan-national, or global deals
• Strategic Deal Making: Lead the full partnership lifecycle—from initial outreach and creative concepting (with support of our creative team) to complex contract negotiations and final closing
• Brand Consultation: Act as a strategic advisor to brands and agencies, educating them on the EFG vision and providing data-driven solutions that meet their marketing KPIs through our digital and live platforms
• Bespoke Program Design: Collaborate with internal creative and product teams to design unique, “7-8 figure” sponsorship programs that ensure brand authenticity and long-term partner satisfaction
• Strategic Leadership: Contribute to EFG’s commercial roadmap and GTM strategy, identifying market trends and competitor movements to maintain our position as a market leader
• Collaboration: Work seamlessly with the global EFG team (online and offline) to ensure the integrated development of strategic visions and high-level execution

Benefits

• Flexible working hours
• Gaming room
• Daily lunches provided
• Monthly massages
• Relocation assistance
• Paid online training courses
• Pension scheme
• Quarterly team outings
• 5-a-side twice monthly
• Days off for conferences
• Refer a friend bonus
• Team knowledge sharing sessions

• Passion for Digital Culture: You have a genuine passion for gaming, creators, and digital entertainment, staying ahead of trends in brand communication
• Communication: Elite presentation and negotiation skills in English; proficiency in other languages (German, French, Spanish) is a strong plus
• Strategic Thinker: You are a structured thinker with the ability to map out a strategic plan for each partner, using data, ROI, and ROO measurement practices to drive profitability
• Education: Bachelor’s degree or equivalent professional qualification
• Mobility: Readiness for international (approx. 5%) and national (approx. 35%) travel to attend live events and client meetings
• Resilient Self-Starter: You possess an entrepreneurial mindset—tenacious, motivated by targets, and capable of working independently while being a world-class team player
• The Networker: You bring a deep, established global network of senior brand decision-makers and agency leads (preferably across Europe and the US)
• Experience: 8–10+ years of experience in high-level sponsorship sales, brand partnerships, or sports/media marketing
• Proven Closer: You have a solid track record of consistently driving 7-8-figure revenue and achieving positive outcomes in a global or pan-national sales environment