Senior Machine Learning Engineer II - Ad Platform

About the Role:

We are seeking a Senior Machine Learning Engineer II to join Fetch’s Ad Ranking team. This role sits at the intersection of applied machine learning, data engineering, and production systems, with a focus on building and improving ranking, relevance, and optimization models that drive ad selection and delivery at scale. You will partner closely with product, data, and platform teams to develop ML-driven decisioning systems, including feature pipelines, model training and evaluation workflows, and low-latency serving infrastructure. This is a high-impact opportunity to influence how ads are ranked and personalized across the Fetch experience, improving advertiser performance, user engagement, and overall marketplace efficiency.

Role Responsibilities:

• Design, build, and improve machine learning models that power ad ranking, relevance, and optimization across the Fetch platform.
• Implement and iterate on active learning strategies, including data sampling, error-driven retraining, and human-in-the-loop workflows to improve ranking quality.
• Leverage LLMs to reduce model development and annotation effort, including synthetic data generation, assisted labeling, weak supervision, and error analysis for ranking and relevance tasks.
• Own ML experimentation, offline and online evaluation, and production inference for assigned ad ranking components.
• Partner closely with product, data, and platform teams to translate advertiser and user experience gaps into measurable ML improvements.
• Maintain high standards for model performance, reliability, latency, and data quality in production ranking systems.
• Use AI-assisted tools to accelerate development, experimentation, debugging, and analysis while maintaining strong engineering judgment.
• Designing features and validating ideas with ChatGPT & Claude sandboxes.
• Leveraging AI for code generation and technical prototyping.
• Using AI assistants for systems architecture diagramming and design validation.

Minimum Requirements:

• 8+ years of software engineering experience with a strong track record of building and maintaining production ML or data-driven systems.
• Strong proficiency in Python for machine learning and data processing, with working knowledge of Go, and hands-on experience deploying low-latency models into production ranking or decisioning systems.
• Experience with AWS and distributed systems, including building or operating scalable training pipelines and online inference services.
• Practical experience applying LLMs to reduce model development and data labeling effort, including assisted labeling, synthetic data generation, weak supervision, or model error analysis.
• Strong engineering judgment and systems mindset, with an emphasis on reliability, performance, and long-term maintainability of ranking or optimization systems.