Senior Manager, Brand
- Compensation
- Not disclosed
- Location
- Singapore
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Not specified
- Posted
Skills
Must have
- · 8–12 years in brand strategy, brand management, or creative direction, preferably in:
- o technology / cloud / enterprise B2B
- o Digital infrastructure / telecommunications
- o industrial or professional services
- · Proven experience leading brand identity development at a regional or global level.
- · Strong ability to set creative direction and review high-quality visual work.
- · Experience managing branding for major corporate events or product launches.
- · Demonstrated success in managing agencies, production partners, and creative teams.
- · Excellent ability to translate business strategy into brand expression.
- · Strong cross-functional leadership and stakeholder management skills.
- · Experience in branding for multi-country or multi-site infrastructure businesses.
- · Familiarity with digital brand systems, UI/UX design principles, or experiential design.
- · Exposure to fast-growth or transformation-stage organisations.
- DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're ready to grow with one of the fastest-mo
Full description
About DayOne Data Centers
DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.
This is a strategic role responsible for defining the brand vision, ensuring consistent execution across markets, and overseeing the creative quality of DayOne’s global presence — from corporate identity and digital experiences to flagship events and thought leadership exposure. You will own the strategy, direction, and quality, guiding teams and external agencies to deliver a premium, globally consistent brand.
Role Summary
As the Brand lead, you will:
· Define and evolve DayOne’s brand strategy and identity
· Lead creative direction across all visual and experiential assets
· Shape the brand expression for global events and key milestones
· Drive brand visibility through strategic sponsorships and industry presence
· Govern brand consistency across regions, platforms, and content
· Partner with cross-functional teams to ensure brand alignment
· Manage creative agencies, production partners, and internal resources
Your mandate is to elevate DayOne into a globally recognisable, trusted, and differentiated brand in the digital infrastructure ecosystem.
- Brand Strategy & Identity
· Develop and refine DayOne’s brand strategy, positioning, and architecture.
· Lead the evolution of the visual identity system, tone of voice, and brand guidelines.
· Define how the brand expresses itself across markets, customer segments, and product categories.
· Ensure brand clarity, differentiation, and relevance in the global digital infrastructure, cloud and AI ecosystem.
- Creative & Design Leadership
· Set the creative direction for all key brand assets, including corporate visual systems, digital interfaces, and experiential branding.
· Lead the creative review and approval of major deliverables (visuals, design systems, imagery, digital concepts).
· Collaborate with external agencies, production houses, and internal teams to uphold high standards.
- Brand Experience for Events & Milestones
· Define the brand look, feel, and thematic experience for flagship events, launches, and strategic announcements.