Senior Manager, Brand Resort

• Develop and execute marketing strategies to attract foot fall and generate revenue in the property

• Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross

selling efforts with the respective business units

• With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns

• Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market

• Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand

led retail partnerships, etc.)

• Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand

Marketing Director

• Leverage on existing promotions and strategize efforts to encourage membership sign-ups

• Serving as a strategic partner among the business units, providing data, insights, and marketing

recommendations for brand resort tactical and thematic efforts

• Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services,

PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign
ups MOM

• Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and

propensity modeling)

• Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS

• Optimize strategies based on performance and market response

Requirements

• Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives

and develop products.

• Strong decision making and critical problem solving skills.

• Must be results and solutions oriented.

• Excellent communication (both written and oral) and interpersonal skills.

• Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and

efficient.

• Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s

brand's identity and marketing and business objectives.