Senior Manager, Business Analytics

Job Purpose:

• Lead the Business Analytics function within the department, turning audience, product, content, subscription and commercial data into clear priorities and measurable business actions.

• Own the analytics strategy, measurement framework and insight for SMG’s digital products, ensuring leaders and cross-functional teams have trusted performance views, robust analysis and evidence for decision-making.

• The position is responsible for establishing a data-driven culture, building robust telemetry and business intelligence (BI) infrastructure, driving user acquisition/retention models, and managing the analytics function to directly impact Star Media Group's growth and monetization strategy.

**Job Responsibilities:

• Define and execute the end-to-end business analytics roadmap aligned with departmental and organizational revenue targets (digital subscriptions, ad yield, and reader engagement).

• Working with Product Management and Development to establish metrics tracking and data collection frameworks (GA4, CDP, etc.) to ensure all digital products and features are track and measurable.

• Translate raw data into clear strategic and actionable insights, build and maintain centralized executive dashboards and operational BI reports (e.g., Power BI, Looker, or Tableau) to track core KPIs including web/app performance, user consumption, user behaviour, market landscape, content and revenue performance.

• Build a disciplined experimentation practice by shaping hypotheses, test designs and success metrics, and by interpreting A/B tests and other experiments to support scale, iteration or stop decisions.

• Apply statistical methods, customer segmentation, propensity modelling, and churn analysis to identify growth opportunities and optimize user journeys across digital platforms.

• Direct, mentor, and upskill the analytics team while driving overall data literacy across the broader organization.

• Implement rigorous data hygiene standards, audit tracking frameworks regularly, and ensure full compliance with privacy and data collection protocols.

• Any other tasks or duties that may be assigned from time to time.

Requirements

Qualifications:

• Bachelor’s Degree and Postgraduate qualification (Master’s/MBA/PhD)in Business Analytics, Data Science, Statistics, Computer Science, Economics, Business, Engineering or a related quantitative discipline

• 7-10 years of progressive experience in business analytics, product analytics, or data science, including at least 3–5 years in a leadership or managerial capacity.