Senior Manager, Commercial Programming
- Compensation
- Not disclosed
- Location
- New York, NY, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's degree in Business, Marketing, Media, Communications, or a related field preferred, or equivalent relevant professional experience.
- 7+ years of relevant experience across commercial or growth marketing, content or editorial programming, live commerce, marketplace businesses, media and entertainment, or related fields, including me
- Demonstrated success developing and implementing programming, commercial, content, or growth strategies tied to measurable business and customer outcomes.
- Experience managing and developing professional employees, building effective team operating models, and allocating resources across a complex portfolio of priorities.
- Deep understanding of live selling ecosystems and the relationship between content quality, seller behavior, audience engagement, product experience, and commercial performance.
- Demonstrated ability to translate broad business objectives into clear strategies, priorities, operating plans, processes, and measurable programs.
- Strong commercial judgment, analytical capabilities, and experience defining KPIs, evaluating portfolio performance, and using data to make prioritization, investment, and resource-allocation decision
- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders across teams with different objectives, priorities, and dependencies.
- Strong executive communication, stakeholder management, and leadership skills, with the ability to operate effectively in a fast-paced, highly collaborative environment.
- Experience working with creators, livestreamers, athletes, teams, leagues, or on-camera talent is strongly preferred; deep knowledge of the collecting, breaking, sports, and entertainment ecosystems i
Full description
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Company
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
We're looking for a Senior Manager, Commercial Programming to lead the strategy and operating model for how Fanatics Collect turns moments across sports, culture, collectibles, and our product ecosystem into scaled commercial programming. This leader will build and own the Commercial Programming function, establishing the strategy, priorities, operating rhythms, and performance framework that connect our commercial objectives with compelling entertainment experiences.
Today, much of the activity on our platform is driven by product releases. This role will broaden that model by building an integrated programming portfolio spanning product launches, the sports calendar, cultural and seasonal moments, seller-led programming, talent and creator opportunities, and original Fanatics Collect programming. The Senior Manager will determine where we invest, establish priorities across opportunities, lead cross-functional execution, and build the team and capabilities required to deliver the strategy at scale.
Responsibilities:
- Own the Commercial Programming strategy, operating plan, and integrated roadmap across product releases, sports and cultural moments, seasonal opportunities, seller-led programming, recurring franchises, and original Fanatics Collect programming.