Senior Manager - Digital Marketing - Auto/Auto Ancillary

Digital Strategy & Brand Management:

• Develop and implement the annual digital marketing strategy across website, social media, search engines and online marketplaces.

• Ensure consistent brand positioning and messaging across all digital touchpoints.

Lead Generation & Performance Marketing:

• Plan and execute campaigns for customer acquisition and lead generation.

• Manage SEO, SEM, Google Ads, Display Advertising, YouTube, and social media campaigns.

• Optimize campaign performance through analytics and ROI tracking.

Social Media & Content Marketing:

• Lead content strategy across Facebook, LinkedIn, Instagram, YouTube, and emerging platforms.

• Coordinate digital storytelling, product launches, campaign promotions, and customer success stories.

• Manage agency partners for content creation and campaign execution.

Website & Customer Experience:

• Own website strategy, UX enhancement, and conversion optimization.

• Improve customer journeys through digital touchpoints.

• Implement marketing automation and CRM integration for lead nurturing.

Analytics & Insights:

• Monitor KPIs including traffic, engagement, leads, conversions and campaign ROI.

• Develop dashboards and management reports.

• Use customer and market insights to improve marketing effectiveness.

Dealer & Channel Support:

• Support dealer network with digital marketing toolkits and local campaigns.

• Drive dealer digital adoption and online lead management initiatives.

Team & Stakeholder Management:

• Collaborate with Sales, Product Planning, CRM, Customer Care and Corporate Communications.

• Manage digital marketing budgets and vendor relationships.