Senior Manager, DTC Site Experience & Operations

Title: Senior Manager, DTC Site Experience & Operations

Location: Remote - Approved US States Only. Refer to list at the end of the posting.

Travel: Limited to 1-2 times per year

Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families today and for generations to come.

We are actively seeking a Senior Manager, DTC Site Experience & Operations to join our growing organization and help us Nurture What You Love!

This role’s primary responsibility will be to own the day-to-day performance, health, and commercial readiness of the Bullymake and Dinovite digital storefronts. This role leads site experience, merchandising, ecommerce operations, conversion optimization, forecasting support, and customer service partnership activities to deliver seamless customer journeys, profitable growth, and operational readiness across direct-to-consumer channels.

As our Senior Manager, DTC Site Experience & Operations, you’ll make an impact by:

• Owning the day-to-day customer experience across homepages, landing pages, navigation, collection pages, product detail pages, cart, and checkout.

• Translating approved brand, assortment, pricing, and promotional strategies into effective onsite experiences.

• Managing product setup, merchandising, offers, pricing, inventory messaging, promotional placement, and launch readiness to ensure an accurate and effective customer experience.

• Building and managing a prioritized conversion-rate optimization roadmap.

• Identifying friction and opportunity using behavioral data, funnel analysis, customer feedback, support contacts, reviews, and competitive insights.

• Developing and executing A/B and multivariate tests, measure results, document learnings, and scale successful experiences across the customer journey.

• Serving as the business owner and primary administrator for the ecommerce platform and supporting site tools.

• Monitoring site health, checkout performance, integrations, and customer-impacting issues, while coordinating the timely resolution of defects and incidents and communicating updates to stakeholders.

• Assisting the DTC Director in developing and maintaining demand forecasts for the Bullymake and Dinovite DTC businesses.

• Providing timely forecasting inputs based on site performance, promotional plans, product launches, subscription trends, conversion assumptions, and emerging customer behavior.

• Monitoring performance against forecast and identify risks, opportunities, inventory constraints, and demand changes that may impact customer experience, revenue, or promotional plans.

• Owning the day-to-day business relationship with the DTC customer service team ensuring they are equipped for product launches, promotions, pricing changes and other events that may affect customers.

What you need to succeed:

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field

• 8+ years of progressive experience in DTC ecommerce, site experience, digital merchandising, ecommerce operations, or conversion optimization.

• Demonstrated ownership of a meaningful consumer ecommerce storefront.

• Strong understanding of onsite merchandising, product detail pages, promotional execution, cart and checkout experiences, and mobile commerce.

• Experience building and managing a structured experimentation and CRO program.

• Hands-on proficiency with a major ecommerce platform, Shopify and its supporting technology ecosystem.

• Experience with CMS, analytics, testing, personalization, product-information, subscription, payment, and customer-experience tools such as VWO, Recharge, Order Groove, GA4 and Klaviyo.

• Experience contributing to ecommerce forecasts, demand plans, promotional projections, or commercial planning.

• Experience managing developers, agencies, or other external technology partners.

• Experience in pet care, consumables, subscription commerce, wellness, or another repeat-purchase category is strongly preferred.

• Effectively communicate in English, in both verbal and written forms

What we have for you:

• A growing team making a difference in the lives of pets and pet families.

• Great work/life balance with PTO, paid holidays and more!

• Medical, dental, vision and an employee assistance program to support your well-being.

• 401k with company match.

• Casual work environment with a focus on teamwork.

• Paid parental leave.

• Opportunity to enroll in voluntary pet insurance and access to free 24/7 veterinary tele help line.

To learn more about us:

https://companapetbrands.com/careers

Remote Work Eligibility

This position is eligible for remote work only in states where the company is currently authorized to employ workers. Applicants must reside in one of the following approved states:

AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MN, MO, NC, NE, NM, NV, NJ, NY, OH, OK, PA, SC, TN, TX, UT, VA, WA.

Disclaimer:

This description is representative only and is not exhaustive of the tasks this position may be required to perform.

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