Senior Manager, E-Commerce
- Compensation
- Not disclosed
- Location
- New York, NY
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Not specified
- Posted
Skills
Must have
- 5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization
- Proven ability to translate insights into action—driving measurable lifts in traffic, engagement, and conversion through UX, content, and merchandising improvements.
- Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
- Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
- Skilled collaborator who can partner with marketing, creative, product, and tech teams to deliver aligned, on-brand digital experiences.
- Confident communicator comfortable presenting data-driven recommendations and creative concepts to senior leadership.
- Detail-oriented, organized, and proactive—with a passion for premium user experiences and continuous optimization.
Full description
Who We Are:
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Role Overview
The Ecommerce Sr. Manager will own day-to-day site execution, optimization, and merchandising for On Location’s premium hospitality sites. This role is critical in driving conversion, ensuring homepage and category refresh cadence, and maintaining cross-functional alignment across design, marketing, and leadership teams.
Core Responsibilities
Site Performance & Optimization
- Oversee daily site operations and ensure all ecommerce properties meet monthly conversion and revenue goals.
- Monitor GA4, and Amplitude dashboards; deliver actionable insights weekly.
- Define and execute ongoing A/B and multivariate testing to improve user flow, CTAs, and trust signals.
- Manage coordination with the Tech team on bug fixes, enhancements, and platform stability.
Site Merchandising & Content Execution
- Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
- Collaborate with UX and Design to implement merchandising modules (e.g., Trending Packages, Top Experiences, Official Access).
- Partner with Creative and Marketing to develop landing pages and digital assets, managing the review and approval process with senior leadership to ensure alignment on messaging, creative direction, and strategic priorities before deployment.