Senior Manager, GTM Systems

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days/week in Toronto.

The Role

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Air is hiring our founding GTM Systems lead to be the chief architect of the tech stack that powers our go-to-market organization. GTM Operations runs as an internal product team, and the choices we make shape how fast Air can scale from $XXM to $XXXM ARR. GTM leaders bring you the outcome they need, and you bring back the plan, the timeline, and a solution sized to the problem.

Core Responsibilities

• Own the architecture of Air's GTM stack, with Salesforce at its center: the object model, permissions, data pipeline, release governance, and integrations. You design the details, without losing sight of the whole.
• Lead the builds behind each stage of our customer lifecycle — from marketing attribution and speed-to-lead, to CPQ and deal desk, across sales-led and product-led motions.
• Own change management from requirements through adoption: sequence the work, de-risk each cutover with test coverage and monitoring, and run enablement that makes changes stick.
• Own a living roadmap tied to GTM strategy. Partner with the leaders of Marketing, Sales, CS, Data and Finance so system design shapes decisions from the start.
• Amplify the team. Work hand in hand with GTM Ops process generalists and arm them with the documentation, best practice, and tooling to ship safely on our systems.

Requirements

• Experience: 5+ years in Revenue Operations, GTM Engineering or Business Systems, including time as the product owner of a CRM that a revenue org depends on. You have owned a systems roadmap and delivered against it.
• Systems architecture: You think in data models, integrations, and dependencies, and can explain why a system is shaped the way it is and how a change will ripple through it.
• Technical fluency: You're comfortable in code, even if you don't write it from scratch. You can read Apex, SQL, and API payloads, reason about what they do, direct AI tools toward the right approach, and verify the output before it touches a live system.
• Strategic judgment: You right-size solutions to the problem in front of you, weighing scale against speed and process against engineering, and you keep the most important thing the most important thing.
• You build with Claude Code or similar agentic tools regularly, have shipped AI-powered workflows or agents to real users, and review AI-written work critically before it reaches production. You track the tooling frontier, enjoy testing and comparing new tools, and have a point of view on what belongs in a modern GTM stack.