Senior Manager, Integrated Marketing

Key Responsibilities:

Drive Brand Strategy & Demand Generation

• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement

Lead Brand Campaign Strategy & Execution

• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
• Continuously raise the quality and strategic rigor of marketing plans across the organization

Build Alignment & Operational Excellence

• Serve as the central marketing partner to cross-functional leaders across the business
• Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities
• Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability
• Lead cross-functional planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities

Lead & Develop the Team

• Manage and mentor members of the Brand Marketing team
• Create clarity around priorities, ownership, and performance expectations
• Foster a culture of collaboration, accountability, and strategic thinking
• Elevate the team's ability to deliver thoughtful, effective marketing that drives both brand and business results

Requirements:

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
• Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale