Senior Manager - Marketing - Brand IPs/Campaigns & Events

Senior Manager Marketing (Brand IPs, Campaigns & Events)

Location: Mumbai (BKC)

Department: Marketing

Experience: 10 - 12 Years

About the Role:

We are looking for a highly creative and execution-focused Senior Manager Marketing to lead our flagship brand initiatives, intellectual properties (IPs), integrated marketing campaigns, and large-scale events.

This role is ideal for a marketing professional who thrives on building memorable brand experiences, driving customer engagement, and delivering measurable business impact. The successful candidate will be responsible for conceptualizing and executing high-visibility campaigns that strengthen brand equity while collaborating with cross-functional teams and external partners.

Key Responsibilities:1. Brand IP Development & Management:

• Lead the strategy, planning, and execution of flagship brand properties (IPs) and signature marketing initiatives.

• Conceptualize innovative campaigns that enhance customer engagement and reinforce brand positioning.

• Build scalable marketing properties that create long-term business value.

2. Integrated Marketing Campaigns:

• Develop and execute 360 marketing campaigns across digital, social media, print, PR, on-ground activations, and partner channels.

• Ensure campaigns align with business objectives, customer insights, and brand guidelines.

• Monitor campaign performance and optimize ROI through data-driven decision-making.

3. Events & Experiential Marketing:

• Own the end-to-end execution of corporate events, customer engagement programs, exhibitions, conferences, product launches, and experiential activations.

• Coordinate with agencies, production partners, venues, and vendors to ensure flawless execution.

• Deliver exceptional attendee experiences while maintaining timelines and budgets.

4. Strategic Partnerships:

• Identify and build relationships with industry associations, sponsors, media houses, influencers, and strategic partners.

• Explore collaboration opportunities that expand brand visibility and customer reach.

5. Brand Communication:

• Ensure consistency in messaging across all consumer touchpoints.

• Work closely with internal creative, digital, PR, and business teams to develop impactful communication strategies.

• Strengthen brand awareness through innovative storytelling and integrated marketing initiatives.

6. Stakeholder & Agency Management:

• Collaborate with leadership, sales, business development, digital, and product teams.

• Manage creative, media, event, and digital agencies to deliver high-quality marketing outputs.

7. Budget & Performance Management:

• Manage annual marketing budgets for campaigns, events, and brand initiatives.

• Track KPIs including brand awareness, customer engagement, lead generation, event effectiveness, and campaign ROI.

• Present campaign insights and recommendations to senior leadership.

Desired Candidate Profile:1. Experience:

• 10-12 years of progressive experience in Brand Marketing, Integrated Marketing, Campaign Management, or Experiential Marketing.

• Demonstrated success in launching and managing large-scale campaigns, marketing IPs, and premium events.

• Experience in lifestyle, hospitality, retail, real estate, media, luxury, consumer brands, or similar customer-centric industries will be highly preferred.

2. Skills & Competencies:

• Brand Strategy & Positioning

• Integrated Marketing Communications (IMC)

• Campaign Planning & Execution

• Events & Experiential Marketing

• Marketing IP Development

• Brand Partnerships & Sponsorships

• Vendor & Agency Management

• Budget Planning & Cost Optimization

• Digital Marketing & Social Media

• Data Analytics & Campaign Performance

• Project Management

• Stakeholder Management

• Excellent Communication & Presentation Skills

3. Educational Qualification:

• MBA / PGDM in Marketing from a reputed institute.

• Additional certifications in Digital Marketing, Brand Management, or Event Marketing will be an advantage.

What We're Looking For:

• A strategic marketer with exceptional execution capabilities.

• Strong leadership, planning, and project management skills.

• Ability to manage multiple high-impact initiatives simultaneously.

• Creative thinker with a strong understanding of consumer behavior and market trends.

• Excellent relationship management and negotiation skills.

• Passion for building memorable brand experiences that deliver measurable business outcomes.