Senior Manager, Marketing
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 10+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor of Business Degree, or equivalent experience
- 10+ years of marketing management experience in healthcare/OTC, FMCG, or a combination of both.
- Demonstrated marketing management track record, with proven success launching and sustaining consumer-centric products.
- Solid experience managing cross-functional projects.
- Collaborative team player; able to work independently and partner with executive leadership and cross-functional stakeholders.
- Exceptional leadership skills, with the ability to build team credibility as a knowledgeable, effective leader who maintains clear visibility into project progress and roadmap.
- Excellent written and verbal communication skills with meticulous attention to detail.
- Strong quantitative and analytical capabilities to conduct product effectiveness analysis.
- Fast learner with strong adaptability to evolving market and industry dynamics.
- Able to thrive within a fast-paced, deadline-driven and results-oriented team environment.
Full description
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
OBJECTIVES/PURPOSE OF JOB
Oversees the development and execution of RX marketing strategies and plans, leading the marketing team to collaborate closely with sales, commercial operation, market access, global mkt team and other cross-function departments to enhance brand awareness and drive sales growth through operational excellence, and to proactively identify business opportunities to ensure revenue / EBITA on target delivery.
KEY ACTIVITIES/RESPONSIBILITIES
- Develop integrated marketing and brand strategies based on market dynamics, consumer behaviors and customer insights. Lead brand strategy under the Marketing Excellence framework, define brand communication strategy and oversee end-to-end execution.
- Design cross-category omnichannel trade marketing programs across pharmacy retail,O2O and B2C e-commerce to drive retail activation, in-store execution and pharmacist education, and oversee EC business performance and growth.
- Lead full-lifecycle product portfolio marketing. Identify growth opportunities via market insights, explore new product concepts, define positioning and pricing, and lead new product launch marketing planning.
- Partner with the medical team to identify medical evidence, leverage insights from medical studies and local market research to enable data-driven business decisions.
- Develop communication strategies and marketing assets including campaign collateral, ensure full compliance with local pharmaceutical advertising and regulatory requirements. Lead cross-functional teams to deliver key marketing programs and strategic initiatives.
- Oversee the internal EC MKT and Operations Team. Own EC channel planning, daily operations and promotion roadmap to grow online business and improve profitability.