Senior Manager, Marketing Measurement

The Marketing Analytics team’s mission is to improve Ford vehicle, service, and subscription sales; marketing efficiency; and customer experience via data and analytics driven decisioning. The role of the Marketing Analytics Measurement and Optimization Manager is to develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity.

The Measurement and Optimization Manager will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients.

Position Responsibilities:

• Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance

• Own the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services

• Collaborate with product teams to ensure that solutions are deployed seamlessly

• Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights

• Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution.

• Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership

• Provide internal consulting services to Marketing and various Ford internal teams.

• Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs

• Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions

• Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling

• Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors

• Manage the demand and workflow through the team to ensure optimal customer value delivery

• Ensure team’s Generative AI increasing knowledge, skills, and innovation