Senior Manager of Integrated Marketing
- Compensation
- Not disclosed
- Location
- 6625 Excellence Way, Plano, TX, USA
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- 8+ years of experience in integrated marketing, consumer marketing, brand marketing, campaign strategy, go-to-market planning or a related discipline.
- Demonstrated experience leading complex, multi-channel integrated marketing campaigns from strategy through execution and measurement.
- Proven ability to translate business objectives and consumer insights into actionable marketing strategies.
- Strong strategic planning, campaign development and project leadership skills.
- Experience working across paid, owned and earned channels, including media, digital, social/influencer, CRM, PR, shopper/retail and creative.
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
- Demonstrated ability to use data, research and analytics to inform marketing decisions and optimize performance.
- Excellent communication, storytelling and executive presentation skills.
- Exceptional PowerPoint and presentation development skills; strong proficiency in Excel and other Microsoft Office applications.
- Strong organizational skills with the ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment.
- Comfortable operating in ambiguity and creating structure where processes are not yet established.
- Bachelor's degree required; MBA or advanced degree preferred.
Full description
Position Summary
This role is not eligible for immigration sponsorship
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
The Senior Manager, Integrated Marketing develops and leads integrated marketing strategies and campaigns that translate business objectives, consumer insights, product priorities and key commercial moments into compelling, connected experiences across the consumer journey.
This role serves as a strategic connector across Product Management, Brand, Creative, Media, Social/Influencer, Digital, CRM, PR, Channel Marketing and other teams to ensure marketing plans are cohesive, insight-driven and designed to deliver measurable business impact.
The Senior Manager will lead high-priority integrated campaigns from strategic brief through execution and optimization, establish clear campaign objectives, drive cross-functional alignment, and ensure consistent brand and product storytelling across consumer touchpoints.
This individual is a strategic thinker and strong operator who can move seamlessly between big-picture strategy and execution, influence without direct authority, manage complex stakeholder environments, and bring clarity and momentum to highly cross-functional work.Role and ResponsibilitiesIntegrated Marketing Strategy & Planning
- Lead the development of integrated marketing strategies that connect business objectives, consumer insights, product priorities, brand strategy and commercial opportunities.
- Translate product launches, seasonal priorities and key commercial moments into cohesive, full-funnel marketing plans.
- Develop clear campaign objectives, audience strategies, positioning, messaging frameworks and channel roles.
- Identify opportunities to create greater impact by connecting traditionally siloed marketing channels and capabilities.
- Partner with Product Management and Consumer Insights to translate product and consumer insights into compelling marketing strategies.
- Serve as a strategic thought partner to senior marketing leaders and cross-functional stakeholders.