Senior Manager, Performance Marketing (Mobile)

This is a Fully Remote JobAbout Our Client:

The organization operates in the home services industry, supporting professionals who serve millions of homes across the United States. It addresses operational inefficiencies faced by these professionals by providing digital solutions that help streamline their business processes and enable growth. The company has a global team and emphasizes career development alongside delivering customer-focused innovation.

About the Opportunity:

The SENIOR MANAGER, PERFORMANCE MARKETING (MOBILE) leads mobile user acquisition through paid and organic channels, driving growth via mobile app marketing strategies. This role manages the full mobile acquisition ecosystem, leveraging expertise in performance marketing, app store optimization, measurement, and attribution. The position is key to enhancing acquisition efficiency and connecting mobile marketing efforts to the broader customer lifecycle.

Responsibilities:

• Lead mobile new customer acquisition strategy across paid and organic channels including Apple Search Ads, Google App Campaigns, paid social, emerging channels, and App Store Optimization

• Own App Store Optimization strategy and mobile app store presence to improve discoverability and conversion

• Manage mobile measurement and attribution platforms and collaborate with cross-functional teams to optimize tracking and reporting

• Forecast and report on mobile acquisition performance, informing investment and optimization decisions

• Collaborate with creative teams to produce and test mobile-focused marketing assets

• Partner with product and engineering teams on app store presence and platform-specific tracking requirements

• Test, launch, and scale new mobile acquisition programs and channels

• Conduct competitive intelligence and market analysis to inform strategy

• Coach and develop team members, fostering a culture of experimentation and accountability

Requirements:

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations

• Proven success in scaling mobile user acquisition via paid channels

• Expertise with mobile measurement and tracking platforms such as Branch and Adjust

• Strong analytical skills in mobile acquisition funnel metrics and testing methodologies

• Experience managing campaigns on mobile app advertising platforms

• Ability to collaborate with creative teams to develop mobile-first assets

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience

• Experience leveraging AI tools and automation to improve team efficiency