weekday-1
Senior Manager - Performance Marketing
- Compensation
- Not disclosed
- Location
- Bengaluru, Karnataka, India
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 6+ years
- Category
- Marketing
- Posted
Skills
Must have
- Key Responsibilities
- Performance Marketing Strategy & Execution • Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products. • Plan, execute, and continuously optimize pai
- Full-Funnel Growth Ownership • Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products. • Design and run cross-sell campaigns that convert existing Personal Lo
- Budget, Vendor & Partner Management • Manage and forecast large monthly media budgets across multiple products and channels. • Own relationships with ad platforms, agencies, and affiliate/media partne
- Data, Analytics & Experimentation • Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks. • Use MMPs (AppsFlyer/Branch), GA4, and inte
- Team & Stakeholder Management • Lead, mentor, and grow a team of performance marketers. • Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on go
- What We're Looking For • 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products. • Proven track record managing large
- Good to Have • Prior experience in an NBFC, digital lending, or BFSI-focused fintech. • Exposure to CRM and marketing automation platforms for lifecycle campaigns. • Experience working with programmat
Full description
**This role is for one of Weekday’s clients
Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)**
Min Experience: 6+ years
Location: Bengaluru
JobType: full-time
RequirementsKey ResponsibilitiesPerformance Marketing Strategy & Execution
- Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment
products.
- Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,
affiliate networks, app install and emerging channels.
- Build channel and product-specific media plans for three distinct funnels: New User Acquisition,
Cross-sell, and Repeat/Retention.
Full-Funnel Growth Ownership
- Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.
- Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and
Investment users.
- Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage
among the existing base.
- Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.
Budget, Vendor & Partner Management
- Manage and forecast large monthly media budgets across multiple products and channels.
- Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate
new partnership opportunities.
- Ensure spend discipline and efficient budget allocation basis real-time performance data.
Data, Analytics & Experimentation
- Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and
forecasting frameworks.
- Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.
- Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve
funnel efficiency.
Team & Stakeholder Management
- Lead, mentor, and grow a team of performance marketers.
- Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align
on goals and priorities.
- Present performance reviews, insights, and strategic recommendations to leadership on a regular