Senior Manager - Promotions & Fundraising

Senior Manager - Promotions & Fundraising

Company: Jesus Calls
Job Location: Chennai, Tamil Nadu, India
Employment Type: Full-time

Job Summary

We are looking for a strategic and result-oriented Sr. Manager Promotions & Fundraising to lead promotional campaigns, fundraising initiatives, partner acquisition, and donor engagement. The role involves developing marketing strategies, driving fundraising growth, managing digital and offline promotions, and strengthening partner relationships through effective communication and data-driven execution.

Key Responsibilities1. Promotions & Marketing

Develop and execute promotional strategies to increase awareness, partner enrollment, engagement, and fundraising.

Plan and manage integrated campaigns across digital platforms, social media, email, telephone, print, and other relevant channels.

Identify target audiences and implement segmented marketing campaigns.

Coordinate promotional content, creatives, videos, advertisements, and campaign materials.

Monitor campaign performance and optimize strategies to improve reach, engagement, and conversions.2. Fundraising & Partner Acquisition

Develop and implement fundraising strategies to achieve partner acquisition and revenue targets.

Identify new fundraising opportunities, target segments, and potential partner networks.

Drive partner enrollment, contribution growth, retention, and reactivation.

Plan and execute campaigns to encourage recurring contributions and strengthen long-term partner relationships.

Explore innovative, technology-driven fundraising methods and promotional initiatives.3. Donor Relationship Management

Develop strategies for partner engagement, retention, and relationship building.

Ensure effective partner communication, timely follow-ups, and personalized engagement.

Coordinate with the CRM team to maintain accurate partner data, segmentation, and campaign records.

Analyze partner behavior and contribution trends to improve engagement and retention.4. Digital Marketing & Technology

Leverage digital marketing, social media, online advertising, email campaigns, and data analytics to improve fundraising outcomes.

Work with relevant teams to implement marketing automation, CRM tools, and digital engagement solutions.

Track campaign reach, lead generation, conversion rates, cost per acquisition, and fundraising performance.5. Team Management & Coordination

Lead, guide, and monitor the promotions and fundraising team.

Set targets, allocate responsibilities, review performance, and ensure timely campaign execution.

Coordinate with Partner Services, Media, Digital Marketing, Finance, and other relevant departments.

Build efficient workflows and ensure adherence to approved budgets, processes, and organizational policies.6. Reporting & Performance Monitoring

Prepare periodic reports on fundraising collections, partner enrollment, campaign performance, retention, and promotional expenditure.

Analyze performance against targets and recommend corrective actions.

Develop dashboards and management reports to support strategic decision-making.

Ensure transparency, accurate reporting, and accountability in all fundraising activities.

Required Skills & Competencies

Fundraising strategy and campaign management

Marketing, promotions, and integrated campaign execution

Partner acquisition, engagement, and retention

Digital marketing and performance marketingCRM management, database segmentation, and analytics

Marketing communications and content coordination

Budget planning and return-on-investment analysis

Team leadership and cross-functional coordination

Strategic planning, problem-solving, and decision-making

Excellent communication, presentation, and negotiation skills

Proficiency in MS Excel, reporting tools, CRM systems, and digital marketing platforms. .