Senior Manager - Search Engine Optimization

Position: Senior SEO Manager

Location: Mumbai

Experience: 7 - 10 years

Department: Digital Marketing

Role Overview:

We are seeking an experienced Senior SEO Manager to lead our organic growth initiatives. The ideal candidate combines deep SEO expertise, strong analytical acumen, and hands-on experience using emerging AI-driven SEO tools to scale content, automate processes, and optimize user journeys. This role requires strategic thinking, team leadership, and the ability to collaborate cross-functionally to deliver measurable business impact.

Key Responsibilities:1. SEO Strategy & Execution:

• Develop and execute comprehensive SEO strategies to drive organic traffic, conversions, and revenue growth.

• Lead technical, on-page, off-page, and content SEO efforts end-to-end.

• Align the business goal with agency to conduct keyword research, competitor benchmarking, and opportunity analysis.

• Improve Core Web Vitals, site architecture, schema, page speed, and crawl efficiency.

2. AI-Driven SEO Responsibilities:

• Use AI for keyword clustering, content briefs, entity optimization, and semantic SEO.

• Implement GenAI workflows for:

• Content ideation & topic modelling

• Search intent mapping

• AI-powered meta tag generation

• SERP feature optimization

• Leverage AI-based audit tools for anomaly detection, technical health checks, and predictive traffic modelling.

• Collaborate with internal tech teams to deploy SEO automation engines (internal search analysis, real-time page scoring, etc.).

3. Content & UX Optimization:

• Partner with content agency to scale high-performing SEO content programs (blogs, category pages, landing pages).

• Identify UX issues to improve conversions.

• Ensure all content meets E-E-A-T standards.

4. CRO & Web Optimizations:

• Improve organic conversion funnels through A/B testing and CRO-led content optimization.

• Work with developers to deploy SEO-friendly UX changes across key pages.

5. Cross-Functional Collaboration:

• Work with product, tech, design, brand, and digital teams to execute holistic growth strategies.

• Support paid search, analytics, and omnichannel campaigns with SEO insights.

Tools Expertise:

• Google Analytics, Search Console

• Ahrefs, SEMrush, Screaming Frog

• SimilarWeb, Hotjar

• AI SEO tools (Surfer, NeuronWriter, Jasper, ChatGPT, Gemini, Claude)

• Power BI

AI & Automation Skills:

• Creating AI-assisted content frameworks

• Using LLMs to automate repetitive SEO tasks

• AI-driven topic modelling, entity-based SEO, semantic suggestions

• Ability to evaluate AI outputs for accuracy, hallucinations & SEO correctness

Attributes & Competencies:

• Data-Driven Decision Making ability to derive insights from large datasets.

• Strategic Thinking can build long-term organic growth roadmaps.

• Adaptability comfortable experimenting with new AI tools & digital trends.

• Problem Solving strong troubleshooting skills for technical SEO challenges.

• Cross-Functional Collaboration excellent communication and stakeholder management.

• Leadership ability to mentor teams and drive marketing excellence.