Senior Marketing Analytics Consultant

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Senior Marketing Analytics Consultant12 month FTCLondonHybrid on site 2 / 3 days per week

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

We are looking for a Senior Marketing Analytics Consultant Consultant with strong expertise in Marketing Analytics and Project Management to support strategic initiatives for a leading global payments client.

The candidate will work closely with business stakeholders to drive data-driven decision-making, marketing performance measurement, and business insights generation.

The role requires a blend of analytical thinking, client engagement, stakeholder management, and project execution capabilities.

The ideal candidate should have experience in translating business challenges into analytical solutions and managing end-to-end delivery of marketing analytics engagements.

The candidate will collaborate with cross-functional teams to deliver actionable recommendations and measurable business outcomes.

Roles and Responsibilities:

• Partner with client stakeholders to understand business objectives, marketing challenges, and strategic priorities.
• Drive marketing analytics projects from requirement gathering through execution and delivery.
• Analyse campaign performance, customer behaviour, and business performance metrics to generate actionable insights.
• Develop frameworks and methodologies for marketing effectiveness measurement.
• Translate analytical findings into business recommendations and executive-ready presentations.
• Manage project timelines, risks, dependencies, and stakeholder communications.
• Coordinate across analytics, data engineering, and business teams to ensure successful project delivery.
• Create dashboards, reports, and performance scorecards to track key business metrics.
• Support business reviews and strategic planning discussions through data-driven insights.
• Ensure quality, consistency, and accuracy in analytical outputs and deliverables.
• Contribute to continuous improvement and innovation within the engagement.

Skills/Experience:

• 7+ years of experience in Marketing Analytics, Business Analytics, Consulting, or related domains.
• Hands-on experience in marketing performance measurement and business insights generation.
• Strong project management and stakeholder management experience.
• Experience working directly with global clients and cross-functional teams.
• Strong analytical and problem-solving skills.
• Ability to convert complex analytical findings into business-friendly recommendations.
• Experience managing multiple workstreams and priorities simultaneously.
• Excellent verbal and written communication skills.
• Consulting experience will be an added advantage.

Technical Skills:

• Strong understanding of Marketing Analytics, Campaign Analytics, and Customer Analytics.
• Experience with Excel, SQL, and data analysis techniques.
• Familiarity with Tableau, Power BI, or similar BI/visualization tools.
• Understanding of marketing KPIs, customer segmentation, campaign effectiveness, and performance measurement frameworks.
• Experience working with large datasets and deriving business insights.
• Exposure to data-driven decision-making and business strategy initiatives.
• Knowledge of analytics project lifecycle and delivery methodologies.
• Understanding of Agile project delivery frameworks is preferred.

Non-Technical Skills:

• Strong communication and presentation skills.
• Excellent stakeholder management and client-facing capabilities.
• Strong business acumen and consulting mindset.
• Ability to influence stakeholders and drive discussions.
• Strong project planning and organizational skills.
• Ability to manage ambiguity and work in a fast-paced environment.
• High degree of ownership and accountability.
• Strong collaboration and teamwork skills.
• Attention to detail and commitment to quality.
• Proactive problem-solving approach and learning mindset.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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