Senior Marketing Data Analyst

Job DescriptionReady to take your career global?

Make your mark at one of the biggest names in payments. We’re looking for a Senior Marketing Data Analyst to join our ever evolving Marketing Operations team and help shape the future of global commerce.

What you’ll own

• Serve as a strategic partner to marketing and enterprise data teams to deliver business-ready data solutions.
• Leverage data-driven insights to shape, optimize, and improve marketing strategies.
• Optimize and maintain marketing data infrastructure to support analytics and reporting needs.
• Ensure data integrity while enabling scalable and efficient access to marketing data.
• Design and build scalable data pipelines to support marketing initiatives and decision-making.
• Translate complex data into clear, actionable insights and business narratives.
• Drive business growth through advanced data analysis and data visualization.
• Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
• Collaborate with cross-functional teams to ensure data-driven insights guide marketing initiatives.
• Enhance marketing performance through data manipulation, exploration, reporting, and strategic recommendations.
• Guide marketing data strategy by identifying trends, opportunities, and best practices.
• Support informed decision-making by delivering accurate, meaningful, and accessible marketing analytics.

What you'll bring:

• Serve as primary liaison with Enterprise Data, Finance/BI, RevOps, Tech and cross-functional partners to integrate, govern, and standardize marketing data across systems (CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies).

• Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake, BigQuery, and related tools to ensure clean, business-ready, and well-documented data assets that support marketing performance reporting and analytics.

• Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.

• Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies that connect marketing influence to pipeline and revenue outcomes.

• Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to ensure accuracy and trustworthiness of data.

• Lead data stewardship efforts, supporting data governance, compliance, and integration standards across platforms and global teams.

• Extract, refine, and manage complex campaign and audience lists for segmentation, targeting, and activation; ensure accuracy, compliance, and alignment with ICP definitions and marketing objectives.