YGF BLESSING PTE. LTD.
Senior Marketing Executive — Social Media & Content
- Compensation
- SGD 4.5K–SGD 5.5K / mo
- Location
- Singapore
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- At least 3 years of relevant experience in marketing, social media, content, or digital communications.
- Demonstrated ability to independently plan and manage brand social media content, from ideas through to publishing and review.
- Strong working knowledge of major social media platforms, including Instagram, Facebook, TikTok, and Xiaohongshu (RED), and their different audiences and content formats.
- Strong English copywriting, storytelling, and communication skills.
- Ability to interpret basic social media analytics and translate findings into actionable improvements.
- Strong organisation and coordination skills, with the ability to manage multiple tasks, deadlines, and stakeholders.
- A hands-on approach, attention to detail, and willingness to support both digital and on-site marketing activities.
- Ability to work independently within an agreed brief and collaborate effectively in a small regional team.
Nice to have
- Experience in F&B, restaurants, retail, lifestyle, or consumer brands.
- Experience supporting marketing across multiple markets, particularly Southeast Asia.
- Photography, short-form video filming, and editing skills.
- Basic design skills using Canva, Adobe Photoshop, Illustrator, or equivalent tools; familiarity with CapCut, Premiere Pro, or similar video editing software.
- Experience with creators, store openings, events, or in-store marketing materials.
- Familiarity with paid social campaigns and social media management tools.
- Mandarin proficiency to support Chinese-language content and coordination with headquarters; additional Asian language skills are also welcome.
- A portfolio showcasing social media content, campaigns, or accounts you have managed would be an advantage. Please highlight your personal contribution to the work.
Full description
Key ResponsibilitiesSocial Media Planning & Operations
- Develop content ideas, monthly calendars, and platform-specific plans aligned with brand objectives, marketing campaigns, and local market priorities.
- Manage assigned social media channels, including Instagram, Facebook, TikTok, and Xiaohongshu (RED).
- Support the setup and development of official accounts in priority markets, including account access, publishing workflows, and content guidelines.
- Manage publishing, comments, and direct messages, coordinating with local teams on customer enquiries and escalating sensitive issues.
- Monitor platform developments, cultural trends, and competitor activity, turning relevant insights into content opportunities.
Content Development & Creator Collaboration
- Independently develop captions, campaign messages, short-form video concepts, scripts, and creative briefs.
- Adapt content for different platforms, audiences, languages, and cultural contexts while maintaining a consistent brand identity.
- Coordinate content production with designers, photographers, videographers, agencies, and local partners.
- Support on-site content capture during store visits, launches, and events.
- Identify suitable creators and KOLs/KOCs, and coordinate briefs, deliverables, publishing schedules, and performance tracking.
- Maintain an organised library of approved content, brand assets, and reusable templates.
Campaign & Store Marketing Support
- Work with the Marketing Manager to execute product launches, festive promotions, store openings, partnerships, and local activations.
- Take ownership of assigned campaign tasks, coordinating timelines, materials, vendors, and delivery.
- Liaise with Operations, stores, shopping malls, and franchise partners to support consistent execution.
- Assist with event preparation, on-site activities, and post-campaign reporting.
- Support the preparation and distribution of marketing toolkits for local teams and franchise partners.
Brand Materials & Regional Coordination
- Coordinate the production and adaptation of marketing materials, including posters, menus, digital assets, and in-store displays.
- Make basic content and layout adaptations using approved templates, with support from design resources where required.
- Gather local market information, store feedback, and content from regional partners.
- Help adapt regional campaigns to local consumer preferences, festive calendars, and business needs.
- Track assigned deliverables and raise potential delays or resource requirements early.
Performance Tracking & Improvement
- Track social media reach, engagement, audience growth, video performance, and relevant traffic or conversion metrics.