Senior Marketing Manager

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Location: Redmond,WA,United States

Rational is an award winning full service, integrated agency and premier consulting firm. We were recently named as the 11th fastest growing private company in the state by the Puget Sound Business Journal. With integrated digital at our core, we create brand connections that have real business impact across every medium imaginable. Located in an open, light-filled studio in the heart of Seattle’s Pioneer Square, Rational has a client list that ranges from the Fortune 100 to emerging start-ups in technology, healthcare, retail industries, and more.

The Senior Marketing Manager will assist in the timely and successful implementation of marketing communications and brand presence for our client across internal, external, social and other marketing properties. This person will support our client in working across functional teams to develop, execute, and measure compelling messaging & marketing programs via the web, digital communities such as Facebook, LinkedIn & Twitter and internally within the wider Marketing team including direct marketing, partner marketing, paid media, and PR teams.

The successful candidate will have a unique blend of creative and operational skills, be detail oriented, and capable of managing several concurrent projects with excellent results.

Key Responsibilities:

• Create and drive the overall Cloud Integrated Campaign plan, messaging, and production. Execute the campaign and build measurement rhythm for running campaign analysis and optimization.
• Partner across the client and the Rational Interaction studio to ensure client needs are being exceeded and Rational team has what they need to be effective in delivering against marketing priorities.
• Manage the strategy and interface with the key stakeholder groups via a Marketing 360 process
• Lead the Brand research analysis and executive decks, and drive the Brand Personality guidance documentation with Rational
• Build the content strategy for the blog and ensure stakeholder alignment internally at Microsoft to deliver against the editorial calendar
• Manage across all work streams in partnership with the client including: Brand Personality research and guidance documentation, Integrated Marketing Campaign, Social and Blog channel management, and internal 360 processes.

Desired Skills & Experience:

• Creative thinker and deep experience working with or in creative agencies
• Strong organizational and project management skills
• Extensive experience working within Microsoft and understanding of Microsoft’s Cloud strategy
• A minimum of 8 years of experience is required; 10 to 12 years of experience is preferred.
• Experience with Digital and Social Marketing in a B2B environment
• Experience with analysis, requirements definition, solution development, testing and launch of Web/technology projects

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