Senior Marketing Manager - Veeva QualityOne Korea
- Compensation
- Not disclosed
- Location
- South Korea - Seoul
- Work setup
- Onsite
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions.
- Experience building demand for a new product, category, market, or business unit where brand awareness and market education were still developing.
- Strong hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement.
- Excellent Korean writing skills with the ability to create clear, executive-level content for customers, campaigns, and local thought leadership.
- Proven ability to work closely with sales or business leadership and connect marketing programs to pipeline generation, conversion quality, and target-account engagement.
- Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage. HubSpot experience is a plus.
- Professional English fluency for collaboration with regional and global teams.
- Bachelor’s degree or equivalent practical experience.
Nice to have
- Experience marketing to cosmetics, consumer goods, food & beverage, chemicals, or other regulated manufacturing industries.
- Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows.
- Prior experience as an early or founding marketer for a global B2B SaaS company in Korea.
- Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.
Full description
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva QualityOne is expanding in Korea, and we are looking for a Senior Marketing Manager to help build the market for QualityOne across regulated manufacturing industries such as cosmetics, food & beverage, and chemicals.
This is a hands-on, high-impact role for a marketer who can turn global product strategy into local market demand. You will work closely with the Director, QualityOne Korea and regional marketing leadership to create segment-specific campaigns, build local thought leadership, and contribute directly to pipeline growth.
What You’ll Do
- Own Korea GTM marketing execution for QualityOne, adapting global strategy to local customer segments such as cosmetics brand owners, OEM/ODMs, F&B manufacturers, and chemical manufacturers.
- Create localized content and sales enablement, including Korean whitepapers, executive presentations, campaign messaging, customer stories, event themes, and sales-ready materials.
- Plan and execute high-touch field programs such as executive roundtables, webinars, association events, and account-based campaigns focused on quality, supplier governance, compliance, audit readiness, and operational scalability.
- Partner closely with sales to prioritize target accounts, support account planning, improve MQL-to-SQL conversion, and connect marketing activity to measurable pipeline outcomes.
- Build local market awareness through Korean-language thought leadership, trade media, industry associations, partner ecosystems, and customer-facing events.
- Manage campaign operations, budget, reporting, and performance analysis using marketing automation and CRM tools such as HubSpot.
- Collaborate with APAC and global marketing teams to localize messaging while sharing Korea market insights back into regional and global planning.
Requirements
- 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions.