Senior Marketing Product Manager, Laboratory Diagnostics
- Compensation
- Not disclosed
- Location
- Loveland, CO
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Product
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
- 5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry
- Proven track record in executing marketing strategies in a veterinary or healthcare setting.
Nice to have
- Advanced degrees: DVM/LVT preferred, MBA preferred.
- Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
- Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
- Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
- Additional certifications: Certifications in marketing, digital marketing, or project management desirable
Full description
We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.
Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.
This role will join our Product Commercialization team and will be based in our Loveland, Colorado office. Candidates interested in our New York City or Fountain Valley, California offices may also be considered. At Antech, pay decisions are determined using factors such as relevant job related skills, experience, education, training and budget. The hiring salary ranges for this position in our Loveland, Colorado office is $140,000-$175,000. This position is also eligible to earn an annual incentive.Job Purpose/Overview
Antech is seeking a highly driven and experienced Sr. Marketing Product Manager to focus on executing the short- and long-term vision for Laboratory Diagnostics. This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary clinic operations, diagnostics, and how diagnostics work together in service of the veterinarian and ultimately the patient. The ideal candidate should be adept at direct to veterinarian marketing and digital marketing tools, working in matrixed management structures, navigating complex market dynamics, and driving growth through innovative marketing initiatives.
Essential Duties and Responsibilities
Market Analysis and Research
- Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
- Use these insights to inform program development and marketing strategies.
- Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
- Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.
Strategic Marketing Development
- Lead the creation and execution of industry recognized above-brand education and marketing programs including digital aimed at increasing use of reference lab services.
- Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.