Enclustra
Senior Marketing Specialist
- Compensation
- Not disclosed
- Location
- Singapore - Singapore, Singapore
- Work setup
- Onsite
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Education: Degree in Marketing, Business Administration, Communications, Engineering or a related field.
- Professional Experience: Approximately 5–8 years of relevant marketing experience, preferably in a B2B technology company, with demonstrated responsibility for managing and executing marketing initiat
- Technical Marketing: Experience communicating complex technical products or solutions to specialist audiences, with the ability to translate technical features into clear, differentiated customer valu
- Product Marketing: Proven experience in product positioning, value proposition development, competitive analysis, market segmentation, go-to-market planning and product launches.
- Industry Background: Experience in the semiconductor, FPGA, embedded computing, electronics, industrial technology or a comparable high-technology B2B environment. Direct experience with FPGA, SoC or
- Content Development: Excellent writing and communication skills, with experience developing technical or product-related marketing content for different audiences, including engineers, technical decis
- Digital Marketing and Demand Generation: Practical experience managing digital marketing campaigns, website content, SEO, social media, email marketing and lead generation. Familiarity with marketing
- Commercial Understanding: Good understanding of B2B sales processes and customer acquisition, with the ability to align marketing activities with business objectives and measurable commercial outcomes
- Project Management: Strong organisational and project management skills, with the ability to manage multiple initiatives, coordinate stakeholders and deliver high-quality results within agreed timelin
- Analytical Mindset: Ability to analyse marketing performance, interpret relevant data and use insights to improve campaigns and marketing activities.
- Communication and Collaboration: Excellent interpersonal skills and the ability to work effectively with international, cross-functional teams, including Sales, Product Management and Engineering.
- Independent and Hands-on Approach: Proactive, structured and results-oriented, with the ability to take ownership of projects, identify opportunities for improvement and execute initiatives independen
- International Experience: Experience working in an international B2B environment. Familiarity with global marketing activities across Asia, Europe and North America would be an advantage.
- Languages: Excellent written and spoken English.
Full description
Enclustra is an innovative, dynamic and growing company with headquarters in Zurich, Switzerland, and offices worldwide. We develop a product portfolio of FPGA-based electronic modules and FPGA-optimized IP solutions for industrial customers and research organizations. In parallel, we provide leading engineering services in FPGA system design, and in development of high-speed hardware, FPGA firmware and embedded software.
To strengthen our dynamic team in Singapore, we are looking for a new:
Senior Marketing Specialist
Responsibilities
- Marketing Planning and Execution: Translate the global marketing strategy into actionable marketing initiatives, taking ownership of planning, coordination and execution across relevant channels and markets.
- Product Marketing and Positioning: Develop and refine product messaging, value propositions and competitive differentiation for Enclustra’s FPGA and SoC modules, System-on-Modules, IP cores and FPGA design services, translating complex technical capabilities into clear customer benefits.
- Go-to-Market and Product Launches: Coordinate go-to-market activities for new products and solutions in collaboration with the Global Head of Marketing, Product Management, Engineering and Sales, including launch plans, marketing materials, target audiences and promotional activities.
- Technical Marketing and Content Development: Create and coordinate high-quality technical and application-oriented content, including product presentations, website content, application notes, white papers, technical articles, case studies, demonstrations and other customer-facing materials. Work closely with engineers and product experts to ensure technical accuracy and relevance.
- Digital Marketing: Manage digital marketing activities, including website content and optimisation, search engine optimisation (SEO), social media, email marketing and online campaigns, ensuring consistent messaging and effective engagement with target audiences.
- Demand Generation and Lead Generation: Develop and execute marketing campaigns to generate qualified leads, support customer acquisition and contribute to the sales pipeline. Work closely with Sales to coordinate lead follow-up and improve campaign effectiveness.
- Market and Competitive Intelligence: Monitor market trends, customer needs, emerging technologies and competitor activities to identify opportunities, strengthen product positioning and support marketing decisions.
- Sales Enablement: Develop and maintain sales presentations, product collateral, competitive materials and other tools that enable global sales teams and distribution partners to communicate Enclustra’s value proposition effectively.
- Plan and coordinate Enclustra’s participation in international trade fairs, technical conferences, webinars and other industry events, ensuring effective preparation, execution and follow-up.