Senior Media Buyer (iGaming)
- Compensation
- Not disclosed
- Location
- Concord, Canada
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Demonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss account structure, bidding methodology, and testing
- Minimum five years of hands-on performance marketing, paid media, or user acquisition experience, with direct platform-level account management.
- Proven management of multi-million-dollar media budgets with documented performance outcomes.
- Experience managing multiple accounts, brands, or clients concurrently.
- Expertise in desktop and web acquisition, including conversion rate optimization, funnel and landing page testing, and conversion event strategy.
- Working knowledge of Meta Conversions API, server-side tracking, and server-to-server postbacks, with the ability to diagnose attribution and data issues.
- Strong analytical capability, including assessing statistical significance and translating cross-platform data into clear recommendations.
- Professional communication skills, including presenting performance results to client stakeholders.
Nice to have
- Experience in iGaming, sweepstakes, sports betting, or another high-LTV, compliance-sensitive vertical.
- Agency or client-facing performance marketing experience.
- Additional channel depth in TikTok, Snapchat, Google Ads, or a demand-side platform.
- Mobile app user acquisition experience, including AppsFlyer, Adjust, or Branch.
- Experience building AI-assisted or automation-first workflows within a media buying or reporting environment.
- Candidates without iGaming experience will be considered where they have scaled Meta spend in B2C ecommerce, subscription, or fintech.
Full description
Location: in-office, full-time (Concord, ON)
**About Blazeosoft
Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and Europe
**Position Summary
We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets, with Meta as the primary channel, and will be accountable for delivering against agreed ROAS, CPR, and first-time-deposit targets for each client.
This is a senior, hands-on position with direct budget authority, close collaboration with our in-house creative team, and regular exposure to client stakeholders and senior leadership.
Key Responsibilities
- Own user acquisition performance across an assigned portfolio of client accounts, measured against ROAS, CPR, and cost-per-FTD targets.
- Set performance targets with leadership and clients, monitor results, and implement corrective action where performance deviates from plan.
- Plan, launch, and optimize campaigns with Meta, TikTok, Snapchat, Google, and programmatic.
- Manage multi-million-dollar monthly spend, allocating budget across channels based on performance, and balancing competing client priorities.
- Optimize continuously through bid strategy, audience segmentation, placement selection, and creative rotation.
- Maintain a structured A/B testing framework across audiences, creative, placements, and landing pages, applying learnings across the portfolio.
- Define creative testing priorities and brief the in-house art and motion teams, ensuring assets remain compliant with platform policy and market advertising standards.
- Own conversion tracking integrity across accounts, including Meta Conversions API, server-side tracking, and server-to-server postbacks.
- Build reporting that provides visibility from impression through to deposit, including cohort and lifetime value analysis, and present results and recommendations to clients on a regular cadence.
- Design and scale AI-enabled, automation-first workflows across campaign management, reporting, and creative production to improve performance, team productivity, and speed of insight.
- Monitor platform policy, privacy, and attribution changes, adapting strategy proactively, and evaluate new growth opportunities across emerging channels.