Senior Organic Growth Manager

Our Team
VistaCreate is an intuitive graphic design platform that empowers anyone to create professional-quality content—no design experience required. Whether it's for social media, marketing campaigns, presentations, or personal projects, VistaCreate combines an easy-to-use editor with a vast library of millions of templates, photos, videos, illustrations, fonts, and design assets to help bring ideas to life.
As part of the Vista family, our globally distributed team is passionate about making great design accessible to everyone. We collaborate across countries and time zones, embracing creativity, innovation, and a remote-first culture as we continue to grow our product and the community that uses it every day.

What You Will Do
As a Senior Organic Growth Manager, you own the organic acquisition strategy for VistaCreate and Depositphotos. You are responsible for turning company growth objectives into measurable organic acquisition results through technical SEO, content strategy, AI Search optimization, experimentation, and cross-functional execution.
You lead the SEO function, develop the team's capabilities, and build scalable systems that improve how customers discover our products across Google Search, AI search experiences, and emerging discovery channels. Success in this role is measured by sustainable growth in qualified organic traffic, conversions, and business impact.

Organic Growth Strategy & Leadership
Organic Growth Roadmap. Own the quarterly and annual organic growth roadmap aligned with company objectives and marketing priorities across VistaCreate and Depositphotos.
OKR Leadership. Translate company acquisition objectives into measurable SEO Key Results (KRs), prioritize initiatives based on business impact, and regularly communicate progress, risks, and opportunities to leadership.
Strategic Prioritization. Build business cases for major SEO initiatives, balancing expected impact, engineering effort, and resource allocation to maximize ROI.
Competitive Intelligence. Continuously monitor competitors, industry trends, search behavior, and AI search developments to identify new growth opportunities and shape strategic direction.
Cross-functional Leadership. Partner closely with Product, Engineering, Content, Analytics, Lifecycle Marketing, and Brand teams to embed organic growth considerations into product development and marketing initiatives.
Organic Growth Execution & Experimentation
Technical SEO Excellence. Own technical SEO across both products, including site architecture, crawlability, indexation, rendering, structured data, international SEO, Core Web Vitals, and scalable technical improvements.
AI Search Optimization. Develop strategies that improve visibility across Google Search, AI Overviews, LLM-powered search experiences, and other emerging discovery channels through technical optimization, structured data, and multi-format content.
SEO Experimentation. Build an experimentation culture within the team by generating hypotheses, designing and running SEO A/B tests, measuring results, and scaling successful approaches across the business.
Scalable Content Strategy. Partner with Content and Product teams to develop scalable, search-driven content strategies that support both traditional search and AI-driven discovery.
Authority & Off-page Growth. Own scalable authority-building initiatives, including digital PR, strategic partnerships, outreach, guest posting, and other sustainable link acquisition programs.
Operational Excellence & Team Leadership
People Leadership. Lead, coach, and develop a high-performing SEO team through hiring, performance management, career development, and continuous feedback.
AI-powered SEO Operations. Build scalable SEO operating systems by leveraging AI and automation to improve keyword research, clustering, technical audits, monitoring, reporting, documentation, and internal team workflows.
SEO Operations. Establish scalable planning, execution, reporting, and knowledge-sharing processes that enable the team to consistently deliver against quarterly priorities.
Performance Reporting. Own SEO forecasting, dashboards, and executive reporting, providing clear visibility into performance, business impact, opportunities, and risks.

Your Qualifications
At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
Experience
5+ years of hands-on SEO experience, ideally within a marketplace, SaaS company, or multi-million-page website.
2+ years leading SEO teams or large cross-functional SEO initiatives.
Proven record of delivering sustained organic traffic, conversion, and business growth through technical SEO, content strategy, and experimentation.
Experience translating company objectives into SEO roadmaps, measurable Key Results (KRs), and execution plans.
Demonstrated success influencing Product, Engineering, Analytics, and Marketing teams without direct authority.
Technical Expertise
Deep expertise in technical SEO, including crawlability, rendering, indexation, site architecture, international SEO, structured data, Core Web Vitals, and JavaScript SEO.
Strong understanding of Product SEO and optimizing acquisition across key user journeys.
Experience developing strategies for Google AI Overviews, LLM visibility, and emerging AI search experiences.
Strong knowledge of scalable off-page SEO, digital PR, authority building, and link acquisition strategies.
Hands-on expertise with industry-standard tools such as GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, JetOctopus, Similarweb, Jira, and Looker Studio (or equivalent).
AI & Automation
Proven experience using AI and workflow automation to improve SEO research, technical audits, keyword clustering, monitoring, reporting, documentation, and team operations.
Experience designing scalable AI-assisted workflows that increase team productivity and improve decision-making.
Strong understanding of how AI is changing search behavior and organic acquisition.
Analytics & Experimentation
Strong analytical mindset with the ability to turn data into strategic decisions.
Proven record of designing, executing, and scaling SEO A/B experiments that delivered measurable business impact.
Experience identifying growth opportunities through experimentation, funnel analysis, and search data.
Leadership & Communication
Strong organizational and prioritization skills with the ability to translate ambitious quarterly goals into clear execution plans.
Excellent stakeholder management and influence across Product, Engineering, Marketing, and Leadership teams.

Why You'll Love Working Here
There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us
VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion
VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer
VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.