Senior Paid Media Specialist (Google Ads / PPC)

Role: Paid Search Team Lead - SEM - Google Ads - Automotive

Employment Type: Full-Time

Travel: none

About The Role

As the Paid Search Team Lead at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.

This role combines hands-on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co-op guidelines are handled smoothly from start to finish.

You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.

Requirements:

• Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads

• Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required

• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization

• Strong experience analyzing paid media performance using Google Analytics and other reporting platforms

• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights

• Excellent organizational and time management skills

• Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment

Responsibilities:

• Lead, support, and develop a team of Paid Search Specialists and Junior Specialists

• Maintain consistent campaign setup, management, and quality standards across all client accounts

• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities

• Provide recommendations for budget allocation, bidding strategies, and campaign enhancements

• Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines

• Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team