Senior Paid Search Manager

Your opportunity:

The Senior Paid Search Manager leads the strategy, activation and optimisation of paid search across TPG Telecom’s consumer brands. The role is responsible for driving efficient customer acquisition and commercial outcomes through strong platform management, measurement and continuous improvement.

You'll make impact by:

• Owning a TPG groups total portfolio of brands, responsible for paid search strategy across Google Ads, Microsoft Advertising and Search Ads 360.
• Responsible for group search budgets, forecasting and commercial contribution, reporting back to marketing, commercial and finance teams on performance & trade optimisation.
• Being the go-to Search expert for your markets, leading stakeholder communications and partnering with cross-functional stakeholders, educating them on how Search works and what it's contributing to their brand/product.
• Manage campaign planning, activation, optimisation, budgets and performance against CPA, ROAS and acquisition targets.
• Develop testing roadmaps across bidding, audiences, creative, campaign types and landing pages.
• Partner with analytics and marketing technology teams to maintain accurate tracking, attribution and reporting.
• Provide clear performance insights and recommendations to senior stakeholders while managing agency and platform relationships.
• Utilise AI & automation - propose, build and maintain shared automation or process improvements, especially where manual, repeatable work is slowing the team down
• Supporting new product launches and major platform changes (eg. AI Max testing and rollout or responses to bidding algorithm updates), that affect the whole team's approach
• Partnering with measurement/data and AdTech teams on measurement and experimentation plans, flagging signal or tracking issues and communicating fixes clearly
• Manage a small team upskilling & creating best practice throughout.

What you’ll bring:

• 8+ years’ paid search experience within a large agency or client-side environment.
• Advanced knowledge of Google Ads, Microsoft Advertising, Search Ads 360 and Performance Max.
• Strong understanding of automated bidding, attribution, conversion tracking and campaign measurement.
• Strong analytical and commercial skills, with experience managing significant media budgets.
• Excellent stakeholder management, communication and team leadership skills.

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
• ‘Your Leave’ - additional leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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