Senior Performance Marketing Specialist

Location: Ho Chi Minh City

Team: B2C Performance Marketing

Report to: Performance Marketing Manager

About ELSA:

Founded in 2016, ELSA harnesses the power of generative AI to improve English communication skills globally. With headquarters in San Francisco and offices in Lisbon, Tokyo, Jakarta, Singapore, and Vietnam, we've empowered over 50 million users with over 1 billion hours of anonymized data. Our AI-driven language learning platform delivers hyper-personalized learning paths for both businesses and individuals, transforming lives and organizations through effective spoken English. ELSA is backed by leading investors, including Gradient Ventures (Google's AI fund), Monk's Hill Ventures, and Global Ventures.

Responsibilities:

• Develop, execute, and measure web and app campaigns across performance channels (Meta: web conversion, Messenger/ Google: SEM, Discovery/).
• Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate revenue with target ROAS.
• Ensure that leads are converted into paid customers through well-crafted campaigns.
• Work with internal teams (technical, sales, design,...) and external partners in the delivery of activities, from proposals, design, and actual build.
• Conduct analyses on the performance against ROAS and KPIs. Estimate the profitability of those campaigns.
• Develop new and innovative growth strategies.

Requirements:

• 2-3 years of experience in a performance-based role.
• Hands-on experience in Facebook/Adwords/Ad Network acquisition.
• Experience with 3rd party platform (Pancake, Botcake, etc) and analytics platforms (Tableau, Amplitude, etc).
• Knowledge of common KPIs for performance, such as CPL, CTR, CVR, ROAS, CAC, retention, etc.
• A data-driven mindset and strong analytical skills.
• A creative flair and a keen eye for detail.

Why You'll Love Working Here:

• Competitive compensation.
• Premium Health Insurance Generali and Full Social Insurance.
• Working hours: 9AM-6PM Monday to Friday. Hybrid working.
• Fun, energetic team; international and collaborative culture.
• ELSA Training, Company Trip and Annual Health Check.
• Company Trip, Birthday Party, Year End Party, Happy Hours.
• Experience the true spirit of a fast-growing and well-funded Silicon Valley startup.