Senior Pivot / Social Media Ads Specialist

Híbrido (4460-271, PORTO, Porto, Portugal)

Who we are

Wise Pirates is a marketing agency dedicated to helping businesses grow through innovative digital projects with minimal risk. We prioritize results and use agile, low-risk prototyping to meet clients' goals, such as leads, conversions, and sales. Our approach includes tech innovations and a focus on sustainable, long-term business growth.

We are a Digital, Tech, and AI Business partner operating from Portugal to over 80 countries worldwide. We're positioning ourselves as one of the independent Martech leaders in the South European markets. With a team of over 120 people, Wise Pirates ambitions to evolve to an AI-first marketing ecosystem where people and AI work as partners.

About the role

We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. This role is designed for a strategic expert who can navigate the complexities of social advertising while maintaining a "Pivot" mindset—remaining agile, data-driven, and ready to shift strategies to maximize ROI.

The role demands deep technical knowledge of ad platforms, a sharp analytical eye, and the ability to bridge the gap between creative storytelling and hard performance metrics.

Key Responsibilities

• The "Pivot" Mindset: Constantly monitor real-time data to adapt strategies, budget allocations, and creative directions to ensure peak & resilient performance.

• Strategize & Execute: Build, manage, and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest, etc.) aligned with client business goals.

• Full-Funnel Management: Design comprehensive full-funnel strategies, from brand awareness to conversion and retention.

• Social Commerce: Lead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, and Pinterest Catalogs) to drive direct-to-consumer revenue.

• AI Acceleration: Define the workflow for AI-augmented creative testing; use generative tools and workflows to rapidly iterate on ad hooks and visual assets. Design Agentic opportunities for the technical team to fast-implement disruptive solutions for clients.

• Data & Attribution: Work with data from multiple sources (Pixel, CAPI, GA4, CRM) to drive advanced audience segmentation and attribution modeling.

• Collaboration: Work closely with Creative, Data, and Tech teams to ensure ad assets are optimized and tracking is flawless.

What we're looking for

Tech Skills:

• Minimum 4–5 years of hands-on experience in Paid Social Media.

• Expert-level knowledge of Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.