Senior Product Manager, Local Ads and Monetization
Senior Product Manager owning the strategy, roadmap, and business outcomes for NewsBreak's local ads and monetization products — building consumer discovery experiences and advertiser tools (campaign setup, targeting, measurement) for local businesses. Day-to-day involves SQL-driven analysis, experimentation, and launching AI capabilities; based in Seattle or Mountain View.
- Compensation
- $175K–$215K / yr
- Location
- Bellevue, Washington, United States; Mountain View, California, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 3+ years
- Category
- Product
- Posted
Skills
Must have
- 6+ years of product management experience, including 3+ years building advertising or monetization products for local businesses or local services
- Demonstrated record of shipping and scaling products with measurable impact on advertising revenue, advertiser retention, or customer acquisition performance
- Deep understanding of local advertiser economics (customer acquisition costs, geographic reach, seasonality, budget constraints, return on marketing investment)
- Practical knowledge of performance advertising: geographic targeting, campaign optimization, pricing models, conversion tracking, and online/offline outcome measurement
- Strong analytical skills and proficiency in SQL
- Experience working directly with local business owners, service providers, or advertisers
- Ability to independently lead an ambiguous product area, set priorities, and deliver with Engineering, Design, Data Science, and Sales
Nice to have
- Experience in local service categories such as home improvement, health and wellness, or professional services
- Experience serving small businesses, agencies, franchises, or businesses operating across multiple locations
- Experience launching AI products for advertisers or consumers, or connecting advertising products with CRM, booking, commerce, and offline conversion systems
Full description
About NewsBreakLocal life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.
Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.
Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).
Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.
Learn more at: NewsBreak, Nearby AI, NDot AI
About the role
We are looking for a Senior Product Manager with deep experience building advertising and monetization products for local businesses. You will own the strategy, roadmap, and business outcomes for products that help local advertisers reach relevant audiences, acquire customers, and grow their businesses.
Your scope will span local business advertising and local services across a range of categories. You will build consumer experiences that connect people with relevant businesses and advertiser tools that turn those connections into measurable results. This role requires practical knowledge of how local businesses attract customers, evaluate advertising performance, and decide where to invest their marketing budgets.
Location: Seattle, WA or Mountain View, CA
Key Responsibilities
Local Advertising Strategy and Monetization
- Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets.
- Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers.
Consumer Discovery
- Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats.
- Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases.